Month: May 2022

The Digital Advertising Alliance is rolling out a certification program for companies that issue addressable media identifiers — meaning mechanisms to identify and recognize people or their devices,
browsers or applications.

A new series coming to ABC on Tuesday seems to have perfected the art of keeping its audience tuned in during commercial breaks.

In December 2020, Disney announced yet another sweeping reorganization of its TV division — one intended to prepare the conglomerate for a future-focused on streaming. One of the prominent changes resulting from the move, Hulu’s Originals’ Chief Craig Erwich added ABC Entertainment to his purview. Erwich stopped by Adweek’s Convergent TV Summit to chat about…

The decision follows Meta’s acknowledgment that it needs to focus investments on narrowed priorities.

Car brand Kia U.K. has agreed a year-long deal with Digital Cinema Media (DCM), Britain’s largest buyer for cinema ad inventory, to run across its independent estate and has revealed it’s new brand platform, “Movement That Inspires.” The 12-month deal, brokered by DCM and Havas Media’s content agency Jump, will see Kia’s ads run in…

In his new book Build, the founder of Nest gets into how to be an effective leader, why the metaverse is bunk, and when quitting is a virtue.

Hoping to bring its audience a more interactive experience with music and artists, Spotify has launched its own gaming interface on Roblox, Spotify Island. According to Spotify, it’s the first music streaming platform with a presence on Roblox. The island is meant to be an interactive place for fans and artists to connect, play and…

Over the next three years, the influencer market is set to grow and generate $2.85 billion making it one of the most in-demand digital marketing solutions brands are seeking to tap into. This has led media agency Brainlabs to acquire influencer marketing agency Fanbytes as it aims to strengthen its client engagement offer across platforms…

Digital media company Cond? Nast, the publisher of more than a dozen titles including The New Yorker, Vogue and Vanity Fair, saw its year-over-year digital advertising revenues rise 38% in 2021, according to people with knowledge of the matter. The company attributes much of its recent success to its investment in digital video. Given the…