Month: May 2022

The metaverse is in its infancy. It’s a new type of internet (or part of Web3, if you want to be more specific). And despite what Meta might want people to think, no one owns it or really regulates it either. For now, it’s a series of always-on, virtual destinations hosted on hundreds of platforms…

After a year in which it seemed like practically every brand scrambled to release a nonfungible token (NFT), sales of the digital ownership assets have slumped in the past few months. Amid volatility in cryptocurrency markets and high-profile, headline-grabbing scams, overall sales of NFTs dropped 67% month over month on the largest marketplace, OpenSea, in…

It’s a Thursday afternoon, and around 3,000 streetwear fanatics are online, debating the news of the day. What’s the best app to verify a pair of sneakers isn’t a knockoff? Which NFTs are good investments? And what’s the deal with Supreme’s collaboration with Kraft Macaroni & Cheese, anyway? Welcome to the StockX Discord server, a…

Ricky Sans is the first to admit his career path has been “curved,” not straight. But with a passion for “disruptive” content and a naturally funny disposition, his trajectory from rock stardom to BuzzFeed producer and Instagram’s head of memes makes perfect sense. It all comes down to a desire to create, which has carried…

Growing up, I wasn’t one of the cool Abercrombie & Fitch kids. It wasn’t a brand that reflected me, spoke to me or included kids who looked like me. Abercrombie & Fitch was selling a dream, a fantasy that celebrated and centered around thin, white, confident, cool, all-American kids. The brand prided itself on building…

[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.] On the second day of Mental Health Awareness Month, beauty retailer Ulta sent out a marketing email that invited subscribers to “come hang with Kate Spade.” Kate Spade, founder of the…

If you have ever been asked “where are you from?”, you may have answered that you were born here or grew up in the U.S. But if you were then asked the follow-up question “where are you really from?”, then you might understand and have experienced this stereotype: the perpetual foreigner. The #IAmFromHere | A…

After a surprising win last month, workers have voted against unionizing a second warehouse in the NYC borough.

In honor of Adweek’s second annual Creator Visionary Awards, Yeah That’s Probably an Ad hosts David and Shannon sat down with senior coordinator of awards, honors and programming Alexia Marrache to discuss this year’s innovators and influencers who have unlocked the limitless potential of the digital space. The 2022 winners were selected by a jury…