Month: May 2022

Twitter detailed several updates to its Twitter API v2 (application-programming interface) with the goal of continuing its mission is to build an open developer platform that serves the public conversation. The social network unveiled Twitter API v2–the first complete overhaul of its API since 2012–in July 2020, and its official rollout began in August of…

Instagram now displays auto-generated captions on all feed videos on its platform. While auto-generated captions are turned on for feed videos by default, creators can turn them off before sharing a video, if they’d like. In addition, creators can turn off auto-generated captions on posts they’ve already shared. Our guide will show you how this…

The rewards program will create digital offers on Walmart.com and the Walmart app, where customers can access hundreds of cash rebates.The multiyear agreement rolls out this summer.

The real bombshell is that sales at Amazon’s online stores actually declined, falling 3% to $51.1 billion, compared to the prior year.

The Biden Administration is urging a Washington, D.C. Superior Court judge to revive antitrust claims against Amazon brought by Washington, DC Attorney General Karl Racine.

Upfront buys will also be about evenly divided among CTV-first, linear-first and combined, according to a new survey from Advertiser Perceptions and The Trade Desk.

NBCUniversal and Peacock want to make marketers the star of the show. In March, at One22, NBCU’s ad tech-focused event, the company committed to enhancing the ad experience for consumers and marketers. Then, on Monday, at the first in-person Peacock NewFronts presentation, held at New York’s Highline Stages, the company took a significant step toward…

LTK, the platform that underpins a large portion of the creator economy, is transforming into a standalone ecommerce platform with the help of its new agency of record, Deloitte Digital, and it wants to let the mass market know. It edged toward that goal today by launching its first national ad campaign. Earlier this year…

It’s only Vizio’s second year in the NewFronts, but the connected TV company is ready to make a splash in the marketplace by emphasizing data in its first in-person presentation. Ahead of Monday afternoon’s event at New York’s Moonlight Studios, Adam Bergman, vp of national ad sales, told Adweek that while Vizio may have been…

In early April, the 78-year-old French news publisher Le Monde announced the launch of its first-ever English-language product, a key component of its ambitious plan to reach 1 million total digital subscribers by 2025. The publisher recently surpassed 450,000 digital subscribers, but its goal to more than double that figure in three years will require…