Month: May 2022

For NYC-based copywriter Ravi Singh of Grey, one of the keys to success is not being afraid to go a little niche. He leaned into absurdist humor, for instance, with the project “Why We Should Not Stop at Just Remaking MGS” by fictional author Saul Ed Sinek for the Hideo Kojima fansite The Snake Soup….

As its annual NewFronts event returns in-person for the first time since the 2019, the Interactive Advertising Bureau is making the case for why marketers should shift more ad dollars to the connected TV space. The IAB released its 2021 Video Ad Spend and 2022 Outlook report–created in partnership with Standard Media Index (SMI) and…

Print Hed: NewFronts in the Flesh Print Dek: Experts wonder what 2023 will look like after a hybrid ‘bridge year’ After two years of solely virtual NewFronts presentations, marketers and publishers are ready to get back to the first in-person event since 2019. This week’s 2022 NewFronts, hosted by the Interactive Advertising Bureau, will in…

About two years ago, my advertising agency evolved into a software startup, analyzing data across platforms. But with the switch came a problem: Without any stores or campaigns to run experiments on or integrate with, I needed to create an ecommerce shop. But what should I sell? I happened to have a pretty cool domain,…

Back in the 80s when network prime-time TV was the alpha medium, NBC’s Paul Klein coined the phrase “least objectionable programming.” Fast-forward to 2022 and the concept is replaying itself online
vis a vis TikTok and Meta’s push to make “Reels” the mass medium format of choice.

First, the agencies made a $10,0000 donation to WhyHunger, a global outfit that provides resources to local groups easing hunger in their communities. Then they created a social campaign designed to
go viral.

Seventeen years ago, co-founder Jawed Karim posted YouTube’s first ever video, Me at the zoo, and the digital landscape, paving the way for Vine, Instagram and TikTok.

There was a time when late-night TV was one of the most uppermost topics on a TV columnist’s mind, but today not so much.

Years after the coworking giant’s highly publicized decline, its principles have permeated traditional offices and unlikely work spaces alike.