With promises of the metaverse making headlines worldwide, defining where your brand fits in this rapidly evolving landscape is more important now than ever before. Leaders from Roblox, Logitech and Google joined Adweek’s Social Media Week to explore how labels, brands and artists can work together seamlessly in the metaverse to drive value for all…
VW and Johannes Leonardo Pivot From Crisis Mode to a More Humorous Tone
When creative agency Johannes Leonardo took over the creative ad reins for Volkswagen in the U.S. in 2019, the automaker was a brand in crisis. The agency had to adopt a fairly serious tone to deal with the fallout from VW’s emissions scandal, and the efforts worked, shifting the public image of the company to…
P&G’s Programmatic Strategy To Become The Top Spender On Black-Owned Media
Programmatic can be a force for good. Procter & Gamble is using programmatic to reach multicultural audiences and support diverse publishers. Although some of the largest brands in the world have pledged to spend more of their budgets with Black publishers, investment has continued to lag. “And this translates into a lack of content, measurement… Continue reading »
The post P&G’s Programmatic Strategy To Become The Top Spender On Black-Owned Media appeared first on AdExchanger.
Dilbert by Scott Adams for Thu, 26 May 2022
North Korea Fights Covid With Painkillers, Lockdowns and TV Health Segments | WSJ
FTC Fines Twitter $150 Million Over Ad-Targeting Snafu
Twitter agreed to pay $150 million to settle allegations that it misled users by asking for their phone numbers and email addresses for security purposes, then drawing on the data for ad targeting.
Meta Looks to Core Apple in Comments Filed With the NTIA
Meta and Apple continued their lengthy scrap over the latter’s implementation of App Tracking Transparency in its iOS operating system, and the battlefield for this latest skirmish was a request for comments by the National Telecommunications and Information Administration. ATT debuted with Apple’s release of iOS 14.5 in April 2021, and social platforms including Facebook’s…
Southern Baptists’ Moment of Reckoning
Addressing Signal Loss At Programmatic I/O
There will be no silver-bullet solution when it comes to advertising signal loss, but instead a patchwork quilt. These mixed (but apt) metaphors were invoked by Paul Bannister, chief strategy officer for CafeMedia, at AdExchanger’s Programmatic I/O event in Las Vegas this week. Bannister and fellow panelist Nirish Parsad, emerging tech practice lead at Tinuiti,… Continue reading »
The post Addressing Signal Loss At Programmatic I/O appeared first on AdExchanger.
Who Owns 4chan?
While the infamous imageboard’s ties to mass shootings have long been clear, its relationship with a Japanese toymaker has remained remarkably murky.