One day in 2002–or thereabouts–a hungover man struggled through the door at 713 S. Las Vegas Blvd. In his arms was a large and heavy plaster sphinx that he needed to get rid of, fast. He’d come to the right place: the Gold & Silver Pawn Shop. A locally renowned business since 1988, it’s also…
Hydrow’s Head of Community on the Power of Writing It Down
Part marketer, part writer, part athlete, all heart. Erin Bailey leads the community team at Hydrow-the immersive at-home rowing company that has raised money from the likes of Lizzo and Justin Timberlake-while moonlighting as a writer tackling something many of us talk about but rarely do: journaling. Her role is anchored in personal experience, ensuring…
MPWIS Podcast: Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena
On this week’s episode of Adweek’s Most Powerful Women in Sports, Adweek’s former chief content officer Lisa Granatstein sits down with Melissa Proctor, CMO of the Atlanta Hawks and State Farm Arena. Proctor also is the author of From Ballgirl to CMO, which is both a memoir and a playbook for how to build a…
FTC, DOJ Fine Twitter $150M for Improper Use of Users’ Phone Numbers
The purpose of two-factor authentication is to add another layer of safety for users of platforms, but for five-plus years, Twitter used the phone numbers that people provided for ad-targeting purposes, and now it will have to pay up. The Federal Trade Commission and the Department of Justice ordered Twitter to pay a $150 million…
The Big Story: Frontline Reporting From The TV And Podcast Upfronts
The NewFronts are old news. Now it’s all about the upfronts, which are old. But don’t forget about the podcast upfronts, which are newer than the NewFronts but named after the TV oldfronts … or upfronts. Moving on, these razzle-dazzle events are called “fronts” because they’re the venues where big-name media companies woo the ad… Continue reading »
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JCPenney Consolidates All Media At Dentsu X
Dentsu has been one of the retailer’s agencies since 2005, and has already begun “onboarding the full media business.”
AAPI Creative Spotlight: Film Director Stevo Chang Forged His Own Path
For L.A.-based film director Stevo Chang, floating between the two creative worlds of film and advertising is what lead him to further explore the blending of the two fields. “I had no idea that the advertising world existed beyond a few movie references,” the Chaos Labs creative told Adweek. “But as I walked through the…
Dentsu International, WFA Find ‘Shoppable Media’ Poised To Explode
Most WFA members say they’re in “trial mode,” but project big jumps in use of shoppable media formats in 2023.
Facebook: Here’s How to See Who You’ve Unfollowed on Mobile
Facebook allows users to unfollow their Facebook friends and the Facebook Pages and Groups they follow so that their posts will no longer appear in their feed. Users can also view a list of the users, Pages and Groups they’ve unfollowed at any time. Our guide will show you how to view the users, Pages…
In-Content Ads Are Having a Moment—Brands Will Need to Make Smart Investments
Whether it was traditional media powerhouse NBCU, technology behemoth Amazon or living room stalwart Roku, nearly every presentation at this year’s NewFronts spent more time on ways for marketers to get inside the content than on the 30-second spots that surround it. And at this year’s upfronts, the emphasis shifted from the industry’s typical cavalcade…