The Advertising Coalition commissioned study found advertising directly supports only 7.6%, and indirectly supports just 18.5% of total U.S. sales.
Hootsuite Partners With TikTok For New Ad Options
The partnership enables Hootsuite customers to schedule and publish content directly within the Hootsuite platform, along with moderating and engaging with customers via TikTok’s comments section in
real-time, and gaining insights on post performance and user engagement.
real-time, and gaining insights on post performance and user engagement.
Omnicom Creates Chief Data Privacy Officer Role, Taps Clayton To Fill It
Brian Clayton joins Omnicom from Conduent, a former Xerox company, where he was Associate General Counsel and Chief Privacy Officer.
PepsiCo On Connecting With Consumers in Web3
With numerous brands making strides into Web3, PepsiCo is one of the many newly converging experiences. Always putting fans’ interests at the forefront, Pepsi’s strong cultural relevance and legacy are top of mind for its recent dive into the NFT space. Todd Kaplan, Pepsi’s CMO stopped by Adweek’s Social Media Week to discuss launching into…
Creating New Audiences and Building Community With Creators
The importance and market momentum of creators is growing by the day. Their ability to engage and create moments with audiences can be used by marketers to leverage these masters of the social space and their unprecedented connections with their followers. Meta’s vp, Americas, global business group, Nada Stirratt, and Adore Me’s founder and CEO,…
Discovery+ Bows Two New Interactive CTV Ad Formats
One clickable format generates a promotional followup email, while the other allows the viewer to have specific ad and product preferences.
Pearls Before Swine by Stephan Pastis for Thu, 26 May 2022
Wholesome Teen Lit Morphs Into Something Quite Different On CW
No reason whatsoever exists for the new CW series “Tom Swift” to be named for the inventive hero of a 100-year-old book series for boys.
CTV Projected To Grow 33% In 2022 To $19B: What If It Was All Bought In TV Upfront?
No matter what path you pick, the growth rate is expected to decline in the next five years. But CTV is expected to rise via the traditional TV upfront market.
CBS’ Summer Campaign for Ghosts Keeps Spirit of Show Alive During Hiatus
Ghosts’ freshman season may have ended in April, but CBS is keeping the show’s spirit alive throughout its hiatus. The network will celebrate the breakout sitcom with several activations, stunts and online experiences throughout the summer. And though a summer campaign may seem odd for a show that won’t air new episodes until fall, there’s…