The Sussmann Verdict
The Criminal Streets of San Francisco
NHL and Highdive Capture the Euphoria of the Long-Awaited Stanley Cup Handoff in Joyous Ad
Ahead of the Stanley Cup Final on June 30, the NHL has experienced its highest viewership since the 2016/2017 season. Going into the postseason tournament is always at least a little emotional, but the NHL is leaving its 2021/2022 season with the assurance of more great moments to come. Created in partnership with Highdive, the…
Music Will Be the Gravitational Force Driving the Hyperverse
Editor’s note: This is the third installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Despite popular interest from marketers, the metaverse is not a catch-all phrase. The metaverse merely describes individual virtual worlds, such as Roblox and Decentraland, which together…
Southern Baptists Trample the Rights of the Accused
AAPI Creative Spotlight: Megan Nakazawa Gets to the Heart of What Fans Want
Megan Nakazawa had a rather unusual journey in becoming an advertising creative. “I wandered into it via friends from my surf industry days,” Nakazawa shared with Adweek. “It felt like the right fit coming from the action sports industry, which pushed people to be clever, resourceful and street smart.” So, what keeps a creative who…
Snap Taps Maaliq Joseph as Manager of Music Artists Partnerships
Maaliq Joseph joined Snap Inc.’s talent partnerships team as manager of music artists partnerships. Joseph had been manager, artist development/touring at Warner Music Group for the past three years, working with artists including Baby Tate, Erica Banks, Freddie Gibbs, Omah Lay, NLE Choppa, Isaiah Rashad, Saweetie, Shordie Shordie, Earl Sweatshirt and Wale. Prior to that,…
AAPI Creative Spotlight: Alice Gu Pushes the Boundaries of Visual Storytelling
Los Angeles-based filmmaker Alice Gu is committed to using her fascination with creative visuals and a good challenge to guide a compellingly story. “I started my career as a director of photography,” she told Adweek for our AAPI Creative Spotlight series. “The challenge of telling a story in 30 seconds has always been very appealing…
How The Martin Agency Is Elevating Emerging Talent and the AAPI Dream
“What is the American Dream?” It’s a time-tested question that has yielded countless different visions that have evolved across different generations. While there is no singular answer, the responses are largely unified by themes of opportunity and personal agency. For many marginalized communities, opportunities can feel entirely out of reach without proof of what’s possible….