Month: May 2022

Carrian Group was a tale straight out of a John Grisham novel, running the gamut of corruption, human greed, fraudulent accounting and false profits spanning across countries. Almost four decades since the collapse of this huge conglomerate, we still don’t know the full story–but what we do know is behind this catastrophic failure stood some…

With passengers returning faster than airlines and their amenities can accommodate them, everyone has a lot to learn about the new travel landscape. With customer satisfaction dipping to pre-pandemic levels and elite customers asking more from their flying experience, Delta Air Lines has turned to its in-flight entertainment offerings for an answer. Starting in June,…

Growing up, Betti Fujikado and Tracy Wong were taught not to rock the boat. As children of Asian Americans who were victims of World War II internment camps, their parents wanted their kids to assimilate. For Wong, that meant working his way up in corporate America instead of leaning into a path in visual arts,…

Maria Salvador Smith loves being a storyteller. It was that love that informed her experience in crafting a short film for BMW Motorrad in 2019 while working at M&C Saatchi–a project that she identifies as her proudest work to date. “Ask someone to picture a couple of motorcycle riders going on an epic road trip,…

Humphrey Bogart was a whisky fan on and off the silver screen, as was Sean Connery, Frank Sinatra and Cary Grant. Notice a common thread here? So did marketers at The Glenlivet, who couldn’t deny that any Google Images search for “whisky drinker” turned up mostly pictures of famous middle-aged white men in suits and…

Today, AI can take control of characters in Minecraft. Soon, it could help you control your whole computer.

Treat yo’self: Not to box seats, diamonds and spas, but to a retail media strategy mix that aligns with Prime Day, which is all but certain to land in July again this year. But how do you actually forecast, strategize and prepare for Prime Day given the exact dates are still TBD–especially if it’s still…

Warner Bros. Discovery said it wanted to be a streaming-centric company, and the company is expanding its advertising offerings with two new ad formats for Discovery+, in partnership with connected TV technology company Brightline. Top line Click-to-Contact and Viewer’s Choice will both be available on Discovery+ beginning in the fourth quarter, and will be offered…

Marketers, executives, social media managers and creators gathered together this month for the 14th annual Social Media Week (#SMW). From May 9-11, the industry converged in downtown New York to explore three themes: collaborative creativity, converging experiences and marketing in the age of ownership. Over the course of three days, attendees gained valuable insights from…