Fast-Forwarding Through Ads Still A Thing On vMVPDs — But For How Long?

Most virtual pay TV providers now offer “unlimited” DVR options that allow for unlimited storage and the ability to fast-forward through commercials.

Call of Duty Endowment Helps 100K+ Veterans Find Meaningful Careers Over a 12-Year Period

Iconic Activision Blizzard game franchise Call of Duty took its title seriously when it came to helping veterans find meaningful employment at the conclusion of their military service. Over the past 12 years, the Call of Duty Endowment initiative has helped more than 100,000 veterans find meaningful careers, reaching that goal two years ahead of…

Fashion Inclusivity One Size at a Time With Influencer Remi Bader 

A sought-after voice in the style world, content creator and curvy model Remi Bader has a mission to make fashion fun for all sizes. Best known to her more than 2.5 million followers for her realistic try-on hauls and authentic content, Victoria’s Secret PINK recently tapped Bader as the brand’s newest brand ambassador and size…

Data Powered Marketing: A Framework for Engagement

Beverly Jackson, global vp of brand and consumer marketing for Twitter, stopped by Adweek’s Social Media Week to share her successful formula for delivering breakthrough marketing campaigns that deliver big results, including how brands can tap into millions of social conversations to unlock valuable data and insights, how the creator community can amplify your most…

As Starbucks Retreats From Russia, Pressure Mounts on Brands to Do More

This week Starbucks joined McDonald’s in retreating from the Russian market entirely. However, people still don’t feel like brands are doing enough to help Ukraine, as the Kremlin continues to wage its brutal war. What’s more, they’re placing greater accountability on advertisers than their own governments. Data from Forrester, gleaned from 1500 consumers in the…

This Year’s Canceled Shows And What The ‘TV Blog’ Said About Them

The “TV Blog” revisits the reviews published here that greeted the premieres of this year’s cancelled shows not so long ago.

NHL Inks Multiyear Partnership With Hyundai, Genesis in Canada

Genesis Motors Canada, Hyundai Auto Canada, the National Hockey League and the National Hockey League Players’ Association hit the gas Wednesday on a multiyear partnership. Under terms of the pact, Hyundai becomes the official automotive partner of the NHL and NHLPA in Canada, and Genesis becomes the NHL’s and NHLPA’s official luxury automotive partner in…

How Dating App Lox Club Found the Perfect Match With TikTok

More than a year after its founding, dating app Lox Club had all the ingredients of a successful startup brand: good public relations via articles in titles like The New York Times and Vogue, celebrity investors and events in Miami, New York and LA. What was missing was a paid social strategy to capitalize on…