Month: May 2022

The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people mean when they say “cookieless”? Although the definition seems simple enough – the absence of cookies – it lacks the nuance to encompass the true complexity of signal loss. It’s also a misnomer. Defining terms… Continue reading »

The post AdExplainer: Defining (And Refining) The Meaning Of Cookieless appeared first on AdExchanger.

Research suggests traditional media channels outperform digital channels in terms of reach, attention, and engagement relative to costs, ‘Harvard Business Review’ said.

A report from Coindesk this week found that crypto funds shrank to their lowest level since the summer of 2021.

Meta will be adding new information to its Ad Library on ad-targeting choices for social-issue, electoral, and political ads.

Editor’s Note: This article was adapted from a presentation of the same name by Adam Ilenich, head of community at Rarible, at Adweek’s 2022 Social Media Week event in New York. Much like any industry, the world of NFTs is simultaneously super broad and super specific, leaving many marketers wondering where to start–and the acronyms…

The business news publisher Bloomberg Media has hired Jessica Flood to serve as its global head of Bloomberg Live and Bloomberg New Economy, a newly created role that reflects the changing landscape of events in a post-pandemic economy. Flood will report to chief commercial officer Stephen Colvin and starts July 11. In the position, Flood…

Before the metaverse, there was The Sims. For over two decades, the Electronic Arts (EA) gaming franchise has allowed users to enter a virtual realm where they can play God by controlling characters and environments. Lately, as The Sims continues to attract players, the game seems more prescient than ever as people’s real and virtual…

Real estate franchise Coldwell Banker, like the rest of the housing biz, has been targeting buyers who might be in the market for a new abode. But due to various macroeconomic factors, the company launched a new campaign to shift gears and start talking directly to home sellers – which also means targeting an older audience across channels.

The post How Coldwell Banker Is Shifting Gears To Older Home Sellers Through Linear And Social appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marilois Snowman, CEO and founder of Mediastruction. Let’s be honest: The advertising industry is taking a few hits these days. Elon Musk buying Twitter raised a bit of a ruckus.… Continue reading »

The post Advertisers Are In Trouble: The Industry Needs Chief Morality Officers appeared first on AdExchanger.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Jaconi, CEO & co-founder of Button.  Customer acquisition rates are up and ROAS is down across the walled gardens of Facebook and Google. That’s hardly news at this point. It’s also well-known that,… Continue reading »

The post Retail Media Platforms Can Learn and Leverage a Thing or Two From Affiliate appeared first on AdExchanger.