Month: May 2022

Say farewell to Twitter Media and welcome Twitter Create. Twitter The social network called the refreshed website “a new destination for creators to access creator resources, product information, best practices and tips,” adding that the site will also feature interviews spotlighting creators on Twitter. The @TwitterMedia handle was also changed to @TwitterCreate. A Twitter spokesperson…

Pepsi is bowing out of its association with the Super Bowl Halftime Show. After a decade as the presenting sponsor of the Big Game’s star-studded entertainment break, Pepsi has decided this year’s performance featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will be its last. The soft drink giant plans to…

In a world where brands strive for authenticity, Stella Artois has pulled the ultimate power move: getting butt naked. The Belgian beer brand is baring it all in a funny, simple execution from Mother London to promote its new Stella Artois Unfiltered, described as “a golden larger in its purest form,” in Europe. Spanning TV,…

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Kathleen Gambarelli, global head of product marketing for performance solutions, demonstrates two key ways that AR technology can instill confidence and inspiration in consumers–and the brands trying it out. From the groceries in our fridge to the shoes on our…

As the global director at Snap’s Arcadia Studio, the New York-based Resh Sidhu believes that shaping tomorrow means stretching the boundaries of our imaginations in the here and now. “From my early days as a graphic designer to leading Snap’s global Augmented Reality studio Arcadia, I’ve seen the power of world-class creative to disrupt the…

Google announced the latest updates to its shopping ad products at Google Marketing Live on Tuesday, with changes on the backend to how advertisers use its tech and on the consumer side. These changes are becoming more necessary as the mobile Google Search feed evolves from primarily text-based responses to more visual elements on the… Continue reading »

The post Google Unveils New Shopping Ad Formats And Packs More Demand Into Performance Max appeared first on AdExchanger.

YouTube Shorts took up a long portion of Google Marketing Live Tuesday. The Google-owned video site’s short video option is now averaging more than 30 billion views per day, and Google vice president and general manager of ads Jerry Dischler revealed during the event that ads in YouTube Shorts will gradually roll out to all…