Month: May 2022

Publicis Groupe has hired former Omnicom Media Group CEO Scott Hagedorn as its global chief solutions architect, a new role at the holding company. Hagedorn will also join the company’s U.S. ComEx leadership team and report directly to Arthur Sadoun, CEO and chairman of Publicis Groupe. Samantha Levine Archer, also formerly of Omnicom Media Group…

In the new role Hagedorn is tasked with designing what the company described as “agile” and “complex’ go-to-market solutions for clients. Separately, Publicis confirmed that Samantha Levine Archer,
also formerly of Omnicom Media Group, joins Publicis in partnership with Hagedorn in a US-focused solutions role.

The multicultural campaign utilizes multimedia, including CTV, online video, audio, social and grassroots marketing.

Mobile ad platform LifeStreet released a new version of its DSP on Tuesday that shows developers what’s happening behind the scenes when they make a programmatic buy. “Supply transparency is table stakes,” said CEO Levi Matkins. “The question isn’t just what are you bidding on; it’s why are you bidding on it?” LifeStreet’s rearchitected DSP, called… Continue reading »

The post LifeStreet Launches A Revamped Mobile DSP To Help Predict ROAS appeared first on AdExchanger.

Conservative-leaning TV news stations and networks are coming clean with how they feel about the monetization of news as billions of political ad dollars — destined to hit record amounts this year
— are poured into TV stations.

Adweek is closing out our conversations with the ad sales chiefs who presented during upfront week. Thus far, we’ve chatted with NBCU’s Linda Yaccarino, Fox’s Marianne Gambelli, TelevisaUnivision’s Donna Speciale, Disney’s Rita Ferro, Warner Bros. Discovery’s Jon Steinlauf and Paramount’s Jo Ann Ross. Now, it’s time for our final postmortem, with Rob Tuck, evp, national…

After Spotify’s Roblox debut earlier this month, the platform has unveiled a new world in the interactive game centered on all things K-Pop. Starting today, users can portal out of Spotify Island and into K-Park where they can connect with artists and other fans. The new world includes a K-Pop-themed cafe, with treats like dalgona…

George Carlin’s American Dream” represents a rare, in-depth look at Carlin’s world, both public and private.

Increased demand and staffing shortages are already contributing to huge delays and airport logjams across the country. Here’s what you can do.