Month: May 2022

Many people assume that most of the content we consume is visual, but did you know that broadcast radio still reaches 9 out of 10 Americans? This is what the staying power of audio content looks like–and Gayle Troberman believes its popularity will keep growing because it’s easier than ever to keep our ears connected…

Sunlight is the best disinfectant, right? That seems to be the sentiment in Washington this week, when a bipartisan group of senators introduced the Competition and Transparency in Digital Advertising Act, which if passed, could bring transparency to the notoriously murky world of ad tech. The bill would require companies that process more than $5…

Urban Outfitters caters to younger adults through powder pink Polaroid cameras, distressed band tees and checkered bucket hats, but Gen X mom Laura Goldberg never feels ignored when she tags along with her daughter to the store. “They shouldn’t target me, but their marketing doesn’t alienate me,” said Goldberg, chief marketing officer at marketing company…

Atlantic Ventures, an internal unit of The Atlantic charged with launching business endeavors rooted in its journalism, is on pace to generate between 8% to 10% of the publisher’s total annual revenue, according to chief executive Nick Thompson. The publisher declined to offer precise financial figures. The Atlantic launched the in-house operation in late 2019–and…

Probabilistic attribution is just a “stopgap,” says Simon “Bobby” Dussart, newly appointed CEO of AppLovin-owned mobile measurement and attribution company Adjust. Depending on who you ask, “probabilistic” could simply be a synonym for “fingerprinting,” but there is a distinction between them, Dussart says on this week’s episode of AdExchanger Talks. Fingerprinting is explicitly verboten under… Continue reading »

The post Mobile Attribution’s Next Phase, With Adjust CEO Simon Dussart appeared first on AdExchanger.

Nearly two years after Walmart first began experimenting with drone delivery in North Carolina, the retailer is extending a partnership with last mile delivery service DroneUp to 24 sites in six states by the end of 2022. That will bring the fast but limited delivery service to Arizona, Arkansas, Florida, Texas, Utah and Virginia, which,…

Whirlpool Corp is launching an expansive in-house agency and bringing a large part of its marketing investment in-house. Dubbed the World of Whirlpool Studios (WoW Studios), the in-house group is already over 100 employees large and will manage marketing duties for Whirlpool’s entire North American product portfolio including the Whirlpool, KitchenAid, Maytag, JennAir and Amana…

This Is Us will end its run Tuesday night with a series finale that is likely to leave viewers an emotional wreck, as has been the case throughout much of the NBC drama’s six-season run. But tonight, the loudest crying might be coming from NBCUniversal execs, as they bid farewell to what could be one…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Rossen, SVP investment and activation analytics at Omnicom Media Group. Clean rooms are emerging to provide the advertising industry a life raft in the era of cookie deprecation.  On… Continue reading »

The post Beyond Clean Rooms, Brands Need Clean Houses appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On TikTok is testing in-app games in Vietnam and plans to push further into gaming, starting with Southeast Asia, sources tell Reuters. People can already share gameplay content on TikTok – like a video of them from Twitch, for example – but there are… Continue reading »

The post Is TikTok Game For An App Store Dispute?; GDPR’s Bark Is Worse Than Its Bite appeared first on AdExchanger.