Inside The One Club’s Long-Awaited Return to In-Person Events
After two years of virtual events, Creative Week returned as both an in-person and online celebration. “It feels great because we’re really emphasizing the coming back together part,” Yash Egami, chief operating officer at The One Club, told Adweek. “‘Come Together’ is our theme, and there are a lot of people who haven’t been able…
How the Class of 2022 Aims to Tackle the Best Job Market in Years | WSJ
This Project Challenges the Perpetual Foreigner Stereotype
“Where are you from?” It’s a four-worded question that can be anything but simple. Although she’s been asked it plenty of times, Adweek mentee and senior brand marketing consultant Katy Lee decided it was time to spotlight the implications behind this cultural inquiry for Asian and A Pacific Islander (AAPI) Month. Lee is the creative…
TikTok Begins Rolling Out Live Subscription Option
TikTok is exploring another way for creators on its platform to monetize their efforts with its rollout of Live Subscription, a monthly subscription option for creators who go live. Live Subscription is debuting with a group of invited creators this month, with plans to take it global over the coming months. TikTok called Live Subscription…
Welcome to the Zombie Cryptocalypse
The same qualities that make cryptocurrencies go bust also explain why they refuse to die.
Why Brands Are Looking to the Stars to Connect With Consumers
If it seems like every brand is suddenly talking about the position of Mercury and how you should eat (or smell) based on your star sign, you’re not wrong. The list of brands using astrology in their marketing campaigns–from Pandora to Del Taco to McCormick & Company–is long, and only getting longer. Earlier this month,…
Podcast Advertising Has Come A Long Way, But Is It Delivering What Marketers Need?
The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability, as well as the rise of podcast networks. The three-day event felt like a victory lap celebrating the continued growth of the podcast ad market. But ad agencies say the technology powering podcast-based marketing is… Continue reading »
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