Month: May 2022

Adweek’s sitdowns with the ad sales chiefs who presented during upfronts week are almost at an end. Thus far, we’ve spoken with NBCU’s Linda Yaccarino, Fox’s Marianne Gambelli, TelevisaUnivision’s Donna Speciale, Disney’s Rita Ferro and Warner Bros. Discovery’s Jon Steinlauf. Now, Jo Ann Ross, Paramount’s president and chief advertising revenue officer, U.S. advertising sales, joins…

Ever wonder how Jake Gyllenhaal buffs up for action flicks like Ambulance and Spider-Man: Far From Home? According to a new ad campaign from Just Egg, he’s been known to throw himself into physically demanding workouts like “underwater jiu jitsu” and “galactic robo-knight training.” Don’t bother trying to book a class yourself, though, because that…

Vineet Mehra is on the move again. The marketing leader has departed his post at plant-based food delivery company Good Eggs to become fin-tech platform Chime’s new chief marketing officer. Mehra joined Good Eggs as chief growth and CX officer in February 2021. Before that, he spent two years as global chief marketing officer at…

Between virtual spaces from PacSun, Forever 21 and now Gap, the Roblox metaverse is starting to look more and more like your local shopping mall. Gap’s experience, which launched last week, is modeled after its teen-focused stores with features you won’t find at the clothing brand’s brick-and-mortar locations, including a virtual juice bar, photo booth…

The Covid-19 pandemic forced everyone to put plans for travel and gatherings on hold for two years. Now Tequila Cazadores is helping 100 people make up for lost time with “#TheCaz100” campaign celebrating the 100th anniversary of the brand’s original tequila recipe. Consumers can enter the sweepstakes from now until June 12 at the campaign’s…

On this week’s episode of To Dine For, host Kate Sullivan is joined by Stephen Starr, an American restaurateur and former entertainment promoter based in Philadelphia. He owns the STARR Restaurant Group, which operates over 30 restaurants. Starr has restaurants in many different areas of the United States as well as overseas, including Alma de…

Under the agreement, technology and other assets will be shared with the goal of developing metaverse-based services for clients.

Travelers can request to get their return emails written by Icelandic horses while they vacation, undisturbed by email stress.

Abortion ads, which had been averaging about 2,000 airings weekly, soared to nearly 20,000 following the leak.