Smart TVs posted the biggest increase in streaming time, with a 34% yearly gain during the first quarter.
BeReal: How to Add a Bio to Your Profile
BeReal is a photo-sharing social network that encourages users to share a single post each day. Each user has an in-application profile that they can customize to tell visitors more about themselves. Our guide will show you how to add a bio to your BeReal profile. Note: These screenshots were captured in the BeReal app…
Meta Updates Transparency Efforts on Social Issue, Electoral, Political Ads
Meta detailed updates Monday related to its transparency tools for social issue, electoral and political ads, which will apply to all countries where the company’s ad authorizations and disclaimer tools are in place. Detailed targeting information for social issue, electoral and political ads will be made available to vetted academic researchers at the end of…
Facebook: Here’s How to Stop Auto-Play Videos on Mobile
By default, Facebook will automatically play videos as users come across them in the Facebook mobile application. However, users have the option to stop videos from automatically playing. Our guide will show you how to stop videos from automatically playing in the Facebook mobile app. Note: These screenshots were captured in the Facebook app on…
Airline Customer Satisfaction Is Back … to Pre-Pandemic Misery
Air travel is back. And nobody’s happy. At the end of March, the Transportation Department recorded more than 188,000 flight departures in a week. That’s the most since the 2021 holiday season–and nearly 30,000 more flights since the same time last year. The more than 58 million U.S. travelers who flew in February were more…
Ari Paparo Has A New Venture To Help Buyers Evaluate Tech Vendors (Minus The BS)
Netflix plans to introduce ads … and ad tech vet (and mayor of ad tech Twitter) Ari Paparo is rolling out an SVOD service of sorts. Weird world. On Monday, Paparo, who sold his last company, Beeswax, to Comcast in early 2020, launched Marketecture.tv, a startup to help prospective technology buyers understand and evaluate the… Continue reading »
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Instagram Unveils New Visual Identity With a Focus on Accessibility, Legibility
Instagram shared the details behind its new visual identity Monday, saying that its goal from the beginning of the process was to provide its community worldwide with an immersive and inclusive experience by focusing on accessibility and legibility throughout the design process. “We approached the design evolution from a spirit of innovation and exploration by…
High Noon Trots Out Warm-Hug One-Liners for Its Summer ‘Sun’s Up’ Campaign
High Noon, the hot-selling canned vodka drink, has made its bones in a few short years with proverb-style advertising that’s unfailingly upbeat without veering into sketch comedy territory. Sample taglines have included: “May you tan evenly on both sides,” “May you know somebody who knows somebody with a pool” and “May the forecast call for…
American Car Center Taps Harmelin Media, Cites Local-First Approach
Billings were not disclosed, but the account includes search, social media, OTT/CTV SEO, local TV, radio and out-of-home media.
Why Retail Media Is Collapsing Funnels, Boosting Margins
If you had asked me what the hottest ad medium would be coming out of a global pandemic, retail wouldn’t have been the first one to come to mind.