Upfronts Show Advertisers Need To Lean Into Digital – Without Turning Their Backs on Linear
By Mark Mitchell, VP, Business Development, Xandr As audiences across all demographics continue to shift from linear viewing toward long- and short-form digital video, the continued growth of streaming was front and center during this year’s upfront presentations. And major subscription-based platforms announced their plans to add an AVOD version to their offering. But it… Continue reading »
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Martha Stewart Downsizing? Everything Must Go!
On “The Great American Tag Sale With Martha Stewart,” TV’s domestic baroness throws open her gates to sell her own belongings.
Curiosity Had 2 Employees Secretly Sail on a Holland America Cruise to Win Its Creative Account
Cruise company Holland America Line has named Cincinnati advertising agency Curiosity its creative agency of record to handle all brand, creative and social media duties as Holland embarks on its 150th year of service. Curiosity will develop a honed brand platform, including a brand refresh and updated positioning, and will create fully integrated campaigns supporting…
Jon Steinlauf on How Warner Bros. Discovery Pulled Off Its First Upfront Presentation
Adweek’s upfront week postmortems with ad sales chiefs presenters continue. We’ve already spoken with NBCU’s Linda Yaccarino, Fox’s Marianne Gambelli, TelevisaUnivision’s Donna Speciale and Disney’s Rita Ferro. Now, it’s time for Jon Steinlauf, chief U.S. advertising sales officer, Warner Bros. Discovery. WarnerMedia and Discovery completed their $43 billion merger last month, giving Steinlauf mere weeks…
Digital Content Chief Artley Latest To Exit CNN
CNN veteran Meredith Artley had been SVP and editor-in-chief of CNN Digital under former CNN President Jeff Zucker.
‘Is This Hamburger Harmful?’: Burger King Warns Against 911 Calls for Food Emergencies
Absurd 911 calls are regular fodder for online jokes or clickbait articles. A Google search brings up real, ridiculous situations that prompted emergency calls, such as, “a man called saying someone had vandalized his snowman” or “a stolen TV remote.” Burger King pokes fun at this phenomenon by imagining if people phoned 911 to complain…
AAPI Creative Spotlight: Jane Jin Lets Compassion Guide Her Artistry
If art director Jane Jin could identify one key to a successful career in creativity advertising, it’s the idea that you have to, in her words, “really love people” in order to make it work. “A lot of successful campaigns are driven by human insights and human truths,” she tells Adweek for the AAPI Creative…
Adweek Names Ann Marinovich as Chief Content Officer
Ann Marinovich, former general manager b-to-b at The Information, is joining Adweek as chief content officer, starting May 31. Marinovich, a longtime reader and member of the Adweek community, will oversee the editorial department, event programming, the Adweek Branded content studio and the community team. “I am excited to further the great work Adweek does…
Company Tries A Lead-Gen Fix For Flailing Newspaper Industry
Newspaper publisher McClatchy teamed up with Bombora to offer market intelligence to help marketers connect with business prospects and pull them into the sales funnel.