The One Show’s 2022 winners reflect a year of challenge and innovation, in which the heavy cost of old systems failing and an eye toward a brighter future created a number of captivating works. “The Lost Class” continues its awards season sweep by claiming Best of Discipline in the Creative Use of Data, Experiential and…
Apple Pencil vs. Surface Pen vs. Samsung S Pen: The Best Tablet-Stylus Combo | WSJ
Audi Picks Ogilvy as Its New Creative Agency of Record
Ogilvy has come out on top of Audi’s eight-month review to pick a new U.S. creative agency of record. Sources familiar with the review told Adweek that Badger Agency, Publicis’ Rauxa and Fallon (pitching together), Havas New York and DDB were cut before a final round featured Droga5 and Ogilvy. Two sources familiar with the…
Plant-Based Meal Delivery Service Mosaic Opens First Brick-and-Mortar Store
With plant-based foods booming and questions of sustainability a growing concern among consumers, brands are finding ways to personalize the experience of going vegan or vegetarian. Today, plant-based delivery service Mosaic Foods made the jump from DTC to its first brick-and-mortar store in Brooklyn. Located at 607A Vanderbilt Ave. in the Prospect Heights neighborhood, Mosaic…
Snapchat, Insomniac Events Team Up on 4 Lenses for Electric Daisy Carnival Las Vegas
As part of the partnership between Snap Inc. and Live Nation, Snapchat teamed up with Insomniac Events on four new lenses for fans at Electric Daisy Carnival Las Vegas, which begins Friday night (May 20). The four lenses are: Night Owl Lens: Electric Daisy Carnival’s iconic owl soars overhead and looks true to life thanks…
Meta Introduces Recurring Notifications for Businesses on Messenger
While the WhatsApp Cloud API (application-programming interface) was the big news for businesses to come out of Meta’s Conversations event Thursday, other business-related updates for Messenger and the WhatsApp for Business application were revealed, as well. Messenger’s new Recurring Notifications option enables businesses to deliver tailored messages to customers at the right time, ranging from…
Progressive Gives First Peek Into Flo’s Love Life in New Rom-Com Ad Series
Years ago in his struggling actor days–long before Mad Men and Top Gun: Maverick–Jon Hamm went on a blind date with Flo from Progressive, and sparks flew. For him, anyway. Flo was, well, less than smitten. In fact, she doesn’t even recognize him and calls him by the wrong name when the two randomly bump…
Rita Ferro on Disney+ Ads and How Jimmy Kimmel Made the Upfront Despite Getting Covid
Following upfront week presentations, Adweek is sitting down with all the presenting ad sales chiefs for postmortem conversations about their respective events. We’ve already chatted with NBCU’s Linda Yaccarino, Fox’s Marianne Gambelli and TelevisaUnivision’s Donna Speciale. Now up: Rita Ferro, Disney’s president of advertising sales and partnerships. This year, Disney moved to a new, expansive…
Marketing Morsels: Mountain Dew Takes Over a Mountain, Jimmy John’s in the Metaverse and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Journey to the mountaintop Mountain Dew Outpost Mountain Dew Mountain Dew is embracing its name with an outpost on Doe Mountain, just outside the town of Mountain City, Tenn. The grand opening of the outpost on…
