Shopping With Your Refrigerator: The Next Frontier of Connected Homes
Recently, my husband got an unexpected text. It was from our Samsung fridge, letting us know it was time to replace our filter. They–the fridge that is–went on to provide filter recommendations, places to purchase and more information about the lifecycle and ongoing maintenance of our appliance. IoT has been talked about for years, but…
Twitter Tightens Policy on Misinformation and False Reporting
Twitter announced a new policy on Thursday to address viral misinformation during periods of crisis like armed conflict, public health emergencies and large-scale natural disasters. The new global crisis information policy establishes standards for blocking the promotion of tweets that are determined to contain false reporting, false coverage of events and misleading allegations regarding the…
Adweek Presents: Alex Rodriguez on Elevating Brands Through Authentic Collaborations
On this week’s episode, we are traveling back to November 2021 for the Brandweek Sports Marketing Summit, where this baseball legend has quickly established himself as a leading marketer through his Miami-based investment firm that includes dozens of investments in brands like Presidente USA, GoPuff and Wheels Up, as well as through partnerships with Mastercard,…
The Cookieless Future Calls for Reinvestment in Customer Relationship Management
Every intelligent marketer throws terms like “data activation” around freely. But what does data activation mean? And where does it get applied? Here, we will go into detail about the critical stages for a growth marketer to understand data activation. The growth cycles have been generalized for the most common use cases and can be…
Spiceology Is Using Safari And Firefox As Its Cookieless Test Kitchens
Third-party cookies will soon be off the menu. But even if 3P cookies weren’t on Chrome’s chopping block, brands would need a strategy to navigate signal loss online, said Chip Overstreet, CEO of Spiceology, a DTC company that sells spices, rubs, flavoring and condiments primarily online. “Even in a world where third-party cookies exist, there’s… Continue reading »
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Meta Updates Location Targeting Options to Reflect Redrawn US Congressional Districts
Meta updated its location targeting options to reflect the redrawn congressional districts in the U.S. that resulted from the 2020 Census. Neil Shrimanker of Meta’s business integrity and elections integrity team explained in a blog post that all updated congressional districts will be reflected across all of Meta’s ads interfaces, including the Ads API (application-programming…
Report Projects Russian Ad Economy Will Contract Only 19%, Minor Impact On Global Market
“Will the crisis in Russia impact foreign digital advertising markets? That’s hardly likely,” the report concludes.
We Are All Pawns In Elon’s Game Of Twitter Chess
Remember the plot of the movie “Trading Places”? Sound familiar?
Fake Reviews Surge In 2021
The data is part of Trustpilot’s Transparency Report released this week, which analyzes data across its platform to provide an in-depth analysis of the state of fake reviews.