Month: May 2022

Following upfront week, Adweek is sitting down for postmortems with all the ad sales chiefs who presented. Following previous chats with NBCU’s Linda Yaccarino and Fox Corp.’s Marianne Gambelli, next up, we have TelevisaUnivision’s president of U.S. advertising sales and marketing, Donna Speciale. Following Univision and Televisa’s merger last January, this was the first upfront…

YouTube revealed the winners of the YouTube Works Awards for 2022, its annual collaboration with Kantar to highlight the most innovative and effective uses of the Google-owned video site for advertising. Google director of U.S. creative works Abigail Posner wrote in a blog post Friday, “2021 presented unique creative challenges as marketers faced the ongoing…

If the NewFronts is where buyers flirt with newer media channels and streaming services, the upfronts, which wrapped up this week, is where things start to get serious, as legacy broadcasters showcase their new content in the hopes that advertisers will put a ring on it – but this year, pretty much all of the major programmers had streaming on the brain.

The post Streaming Was The Star Of This Year’s Upfronts appeared first on AdExchanger.

While more people are working remotely since the pandemic, the lines between our personal and professional lives are blurring–and it can often be more difficult to switch off from our jobs. Recently, tourism body Visit Iceland conducted a global study that found 41% of people check their work emails between one and four times a…

Susan Colby, founder and CCO of Los Angeles agency Grace Creative, got involved in advertising because “it seemed like a fun way to make a living.” “I like the discipline of being creative with a strategic framework,” Colby told Adweek for the AAPI Creative Spotlight series, a collaboration with Asians in Advertising. “It forces you…

Recession market concerns have been amplified this week as TV-based media companies look to stir major interest in the upcoming season for all their networks with glitzy upfront presentations.

On the one hand, Jimmy Kimmel’s annual monologue at the Disney Upfront is funny and entertaining. But it is also savage.

The first in-person upfront week since 2019 has finally wrapped. But before you shift your focus to negotiations, let’s take another look back at the week’s most memorable moments, which included everything from salsa dancing (Univision ad sales chief Donna Speciale has got some moves!) to spectacle (NBCUniversal’s BravoCon extravaganza) to not one but two…

Aside from his stark images that evoke the work of Irving Penn and Helen Levitt, photographer Billy Kidd is known for his uncanny ability to coax his subjects into expressing themselves. He’s had plenty of practice at it, too, having shot spartan yet hauntingly revealing photographs of Benedict Cumberbatch, Gary Oldman, Margot Robbie and scores…