Month: May 2022

After getting major backlash, Samsung is apologizing for its recent ad for its Galaxy fitness watch that featured a woman of color going for a run at 2 a.m. She is smiling, running through street after street, continuing to smile at the occasional strangers she comes across. She is seemingly oblivious to the fact that…

It can be hard to seek mental health care when you can’t find a provider you can connect with and who understands your problems. That issue is especially prevalent in marginalized communities given that, according to the U.S. Bureau of Labor Statistics, only one in four mental health counselors are people of color. Furthermore, The…

Move a little slower and only break some of the things? Meta CEO Mark Zuckerberg said during an all-hands meeting earlier this month that the product teams in areas such as commerce, Facebook Dating, Facebook Gaming, Messenger Kids and the Remote Presence team–which was formed in the early stages of the pandemic to develop audio-…

As upfront week negotiations get underway, Adweek continues our postmortem sitdowns with each of the ad sales chiefs who presented. First up was NBCU’s Linda Yaccarino; now Marianne Gambelli, Fox Corp.’s president of ad sales, marketing and brand partnerships, gives us insight into her company’s upfront week event on Monday afternoon. Fox did things a…

Upfront week has officially wrapped, with (most) companies making compelling pitches to advertisers. While the primary focus was wooing marketers in the hopes of getting more ad dollars during this year’s negotiations, most media companies who presented this week couldn’t resist sneaking in some jabs–and a few body blows–at their competitors. From targeting mergers to…

Since the introduction of the General Data Protection Regulation (GDPR) in 2018 and privacy laws in the U.S. like the California Consumer Privacy Act (CCPA), media agencies have spent the past four years building privacy departments, requiring them to make significant financial investments. For instance, digital agency Rakuten Advertising hired data protection officers to keep…

Activision Blizzard’s Overwatch League (OWL) is back for fifth season, and in an effort to be a hoot among viewers, it’s using a common sports tool to engage with fans. The esports competition updated its Pick’em feature for the new season, which is the first to be played on Overwatch 2. Introduced in 2020, Pick’em…

Season four of Netflix series Stranger Things will be released on the streaming platform May 27. To celebrate the upcoming premiere, Reddit released four avatar costumes for Redditors to use on the platform. The costumes allow Reddit users to turn their avatars into the Demogorgon, Eleven, Hopper or Scoops Ahoy Steve. These avatar customizations will…