Fashion retail brand C&A is set to introduce a new integrated international brand platform with the appointment of DDB’s European agencies for its development. The 181-year-old retailer, founded in Germany but now headquartered in Vilvoorde, Belgium, owns 1,300 stores across Europe and employs over 25,000 people. Last autumn the company revealed that it had completed…
Dilbert by Scott Adams for Thu, 19 May 2022
Meta Unveils WhatsApp Cloud API at Its Conversations Event
Meta CEO Mark Zuckerberg introduced the WhatsApp Cloud API (application-programming interface) during the Conversations virtual event Thursday. WhatsApp began its drive into business offerings with the introduction of the WhatsApp for Business application for Android devices in January 2018, extending it to iOS in April 2019. The Meta-owned messaging app also introduced its WhatsApp Business…
Brave Commerce: Bacardi’s Digital Shelf Extends to Stores
Katie Kirkpatrick, vp of digital commerce at Bacardi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers. She talks about how employees are inspired to develop an “ownership mentality” and take pride in their work at Bacardi. They also take a look into the future of alcohol ecommerce…
Christopher Walken Is a Business Squirrel With a Message About Financial Security
Most any financial advisor would agree that saving for a rainy day is one of the key aspects of creating a more stable future. Though this applies directly to the world of banking and investing, the method has a basis in nature via the foraging skills of the mighty squirrel. With the need for prudence…
Brexit Bites Britain, and Europe, Again
The Big Story: Attribution Evolves, Media Networks Explode
Digital media has always had great attribution – great last-click attribution, that is. Despite lots of time, effort and money spent convincing marketers to embrace multitouch attribution (MTA), the tactic was doomed. Its Achilles’ heel was an overreliance on user-level tracking, and that was true even before cookies went away. Walled gardens made it more… Continue reading »
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Linda Yaccarino on Pulling Off a ‘Giant Reunion’ in NBCU’s Upfront Week Return
Now that the upfront week presentations are over, the real work begins: negotiations as the marketplace kicks off. But before talks begin, Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace. First up is Linda…
BeReal: How to Change Your Notifications Settings
By default, the BeReal application will send users a variety of notifications related to activity within the app. For instance, the app will notify users when they receive a friend request or when someone leaves a comment on their BeReal post. Users have the option to turn off certain notification types from within the BeReal…