Upfront TV ad spending is mostly flat vs. four years ago at $16.8 billion — down 2% from the 2017-2018 TV season, which came in at $17.2 billion.
To Service And Accelerate ‘New Economy’ Brands, Wavemaker Taps Reprise’s Finelli As Commerce Strategy Lead
I’ve committed my career to challenging the status quo in retail media,” commerce strategy expert Briana Finelli says.
If You Know, They Know: Delta and American Express Ads Reward Travel Insiders
Your friends’ smug “If you know, you know” travel posts will only get worse this year. With much of the world ready to travel again–and the airline industry only modestly ready for their return–any inside information a passenger can get is vital. An Amex Travel survey notes that 86% of consumers expect to spend as…
This New Council Deserves Your Attention
The Attention Council has ambitious plans to drive attention measurement, not only creative development, but also for media currencies and outcome metrics.
To Avoid Fad Status, NFTs Must Become More Inclusive
It’s OK to admit it: For many, the rapid emergence of NFTs–nonfungible tokens–can make your head spin. An eye-popping $70 million for a digital asset we can all view online for free? Are we caught up in a speculative, hype-driven fad, or is there tangible and long-term value here? While we all have a lot…
The CW Sets Fall Schedule, Riverdale Finale as Likely Network Sale Looms
It’s the end of an era at The CW. The network returned to upfront week Thursday morning after sitting the event out for the past two years. Ahead of its upfront presentation at New York City Center, The CW set its fall schedule and announced that Riverdale, one if its longest running and most popular…
Pearls Before Swine by Stephan Pastis for Thu, 19 May 2022
Broadcast Upfronts In An On-Demand Streaming World? Do The Math
Fox made a crucial change by not releasing its fall programming schedule during its upfront presentation. We have a good idea why — we can watch pretty much any scripted or non-scripted entertainment
programming any time on our own schedule.
programming any time on our own schedule.
Tom Brady Retirement Jokes and Audio Branding by Ryan Tedder Drive New Hertz Ads
Tom Brady was retired for less time than it took Hertz to create ads making fun of that retirement. The three-time National Football League MVP, five-time Super Bowl MVP and seven-time World Champion announced his retirement on Feb. 1–only to say on March 13 that he’d return as the Tampa Bay Buccaneers’ quarterback. Roughly two…
L’Oréal and Tripadvisor Team Up, Letting Shoppers Collect Toiletries at the Airport
Today, beauty brand L’Or?al and travel site Tripadvisor have teamed up to create a procrastinator’s paradise, making it easier for people to shop for travel essentials for their upcoming trips. With the campaign, L’Or?al product recommendations appear as native ads when someone uses Tripadvisor’s search and booking function. Clicking on the ad sends people to…