Sen. Michael F.Bennet of Colorado introduced a bill last week to establish a new five-person commission that would be responsible for protecting people against tech platforms, like Facebook and Twitter, that facilitate interactions amongst users. As per the Digital Platform Commission Act, the potential federal agency can set new rules that govern how transparent tech…
Omnicom Debuts Video Ad Honing Tool, Powered by Google Data
A seasonal retailer is scrambling to advertise a new Mother’s Day promotion. The company only has two weeks to make sure its creative hits the spot with its target audience, but lacks both the time to conduct qualitative research and the money to broadcast ads that don’t work. Enter Video Creative Intel, a tool from…
A Tale Of Two Upfronts: WB Discovery Vs. Disney
Where do I sign? That was my reaction to the Warner Bros. Discovery sales pitch at the company’s Upfront Wednesday morning.
This Is Where Dirty Old Cars Go to Die
The electric vehicle revolution is gathering speed—but what happens to all those polluting cars already on the road?
Yelp’s First Campaign Since 2016 Celebrates Restaurants’ Ability to ‘Turn the Tables’
Yelp kicked off its first ad campaign since 2016 Thursday, Turn the Tables, aimed at celebrating the innovation and creativity of the restaurant community and highlighting both unique stories of local restaurateurs and the use of products and features on the business directory and crowdsourced review forum geared toward that sector. Turn the Tables will…
Brands Ride High In The Metaverse
From Gucci to Coca-Cola, here are brands doing their best to make a splash in the metaverse.
Study: Gaps In Apple’s Rules Enable Privacy-Hobbling Workarounds
Apple’s newest privacy settings are hardly foolproof, University of Oxford researchers say in a recent paper.
AAPI Creative Spotlight: Joesephine Kim Seizes Chances to Artfully Build Communities
Joesephine Kim is a firm believer in human connection. It’s part of what attracted her to creative advertising in the first place. “I believe good storytelling combined with an even greater purpose can transform brands and the world,” the Brooklyn-based art director shared with Adweek for the AAPI Creative Spotlight series. “But beyond all that,…
Ulta Beauty Debuts Revamped Retail Media Network
Ulta Beauty is joining several major retail chains by introducing a new retail media network. Known as UB Media, the network allows brands to send targeted ads on Ulta Beauty’s app, website and other digital channels, such as email. It also lets marketers use Ulta Beauty’s shopper data to better place ads across the web….