Leo Burnett’s Haunting ‘Lost Class’ Honored at ADC Awards
Change the Ref and Leo Burnett Chicago generated massive attention with “The Lost Class,” a stunt that fooled vocal gun advocates into speaking at a memorial event for slain students. Nearly a year later, the campaign against firearm violence is getting a second round of attention as it wins a litany of creative awards. At…
Meet the New Weed Influencers: Cameo Celebs Like Ice-T, CeeLo Green and Kate Flannery
The names CeeLo Green, Shooter McGavin, Kate Flannery and Carson Kressley don’t immediately come to mind as movers and shakers in the cannabis industry, with good reason. But the celebrities, via a customized program with video platform Cameo, are directly responsible for driving nearly $2 million in revenue and 40,000 dispensary visits for weed powerhouse…
ALMA Turned an After-Game Interview Into a Viral Moment of Alzheimer’s Awareness
Soccer players regularly give on-field interviews after a match about the game’s most memorable moments, but Racing Club captain Leo Sigali provided some unusual answers on April 2. When a TNT Sports journalist asked the player about a key moment when he had the chance to tie up the game and what coach Fernando Gago…
Step Aside, Prime Day—Here Comes Walmart+ Weekend
As the 7th annual Prime Day approaches in July, Walmart announced its own member-specific sales event, Walmart+ Weekend, which is slated for June. Deals will be available in categories like electronics, apparel, home goods, toys, school supplies, art supplies and appliances from June 2-5. However, only Walmart+ members–which, per reports, number anywhere from 11.5 million…
Obit: Long-Time Agency Media Exec And Expert On Black Consumer Touchpoints Linda Jefferson, Dead At 69
“Linda was the consummate media maven, colleague, mentor and friend,” said Fay Ferguson, co-CEO of Burrell Communications, where Jefferson handled media.
The Democrats Get Their Man
Twitter Introduces Super Follows Spaces
Creators using Twitter’s Super Follows monetization option can now host Twitter Spaces that are available exclusively to their subscribers. The social network positioned the new option in a tweet Wednesday as “a new way to get even more connected with your Super Followers.” introducing Super Follows Spaces ???? a new way to get even more…
MPWIS Podcast: Julie Uhrman, Co-Founder and President of Angel City FC
On this week’s episode of Adweek’s Most Powerful Women in Sports, Adweek’s former chief content officer Lisa Granatstein sits down with Julie Uhrman, co-founder and president of Angel City FC, an LA-based National Women’s Soccer League franchise that launched earlier this spring. With star-power investors that include Natalie Portman, Eva Longoria, Serena Williams, Billie Jean…
Warner Bros Discovery Wants to Be as Big as the Broadcasters in First Upfront
During Discovery’s upfront event last year, CEO David Zaslav said the company will stand “should-to-shoulder” with broadcasters. In its first upfront since the company merged with WarnerMedia, Warner Bros. Discovery is sending the same message. Warner Bros. Discovery officially took the wraps off its new company, which completed its $43 billion merger last month, in…