The Incredible Shrinking Car Dealership
The way people buy automobiles is changing—so Honda and other manufacturers are adapting in kind.
Snap Releases Diversity Annual Report for 2022
Snap Inc. released its Diversity Annual Report for 2022 Wednesday, admitting that it is not quite meeting its goals and detailing the steps it is taking to remedy that. CEO Evan Spiegel and vice president of diversity, equity and inclusion Oona King wrote in the report’s introduction, “So, how are we doing? When it comes…
Amazon Is Giving Customers Coupons in Exchange for Their Grocery Shopping Data
While Amazon’s push to have consumers do more shopping over voice platforms still hasn’t quite caught on, the company is still hoping Alexa will come to play a role in its customers’ trips to the grocery store. The ecommerce giant rolled out a new feature this month that will allow users to upload receipts from…
Beatport and Microsoft Surface Go Full-On ‘Party Mode’ With the Promise of Hybrid Livestreaming Events
Touring artists and their fans have spoken: Live, in-person events are back. Over the past two years, livestreams filled the absence left by lockdowns and social distancing. It was all about the entertainment industry mentality that always demands “the show must go on.” As the world reopens and more people are keen to return to…
Why It’s So Hard to Count Twitter Bots
Elon Musk’s method for tracking down bots may be useless, but finding a better formula is tougher than you think.
Twitter Spaces Stars in Promotional Video Aimed at Raising Awareness
Debates over bots and flying poop emojis won’t slow the momentum of audio feature Twitter Spaces. The social network shared a video Wednesday aimed at further boosting awareness around Spaces and educating people about the feature, its options and how to make the most of their experience. A tweet thread on the @TwitterSpaces account also…
New TikTok Tools Make It Easier to Properly Credit Creators
TikTok is taking steps to ensure that its community is giving credit where credit is due. The video creation platform rolled out new tools to better enable credit and equitable attribution. TikTok director, creator community Kudzi Chikumbu explained in a blog post Wednesday, “We’re always exploring new ways to amplify the voices of our creator…
Indy Record Label EMPIRE Taps In-Game Ads To Promote Babyface Ray’s New Album
Although the gaming audience is a lot more diverse than many marketers give it credit for, games are still extremely popular with young people, particularly young men. Which is why advertisers looking to reach this often-elusive demo are turning to in-game ads. Video games are a valuable connection to these audiences at a time when… Continue reading »
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Climate Manifesto Commits UK Ad Industry to Greener Media and Production Processes
A new climate change manifesto will see U.K. agencies, intermediaries and clients bake greater sustainability into their working processes, including media buying, briefing and production. The declaration will seek to ensure that the industry plays its part in reaching the goals set out under the Paris Climate Agreement and reduce carbon emissions. Organized by voluntary…