Month: May 2022

When Jurassic Park touched down for the first time in 1993, the world was wowed by its lifelike dinosaurs and cutting-edge effects technology. Decades later, the main cast of that original hit and the modern-day stars of the Jurassic World franchise will appear together in Jurassic World Dominion. In celebration of this landmark event, CKE…

When it comes to selecting a brand-safe partner, Doja Cat would have a hard time making it to the top of any marketing team’s list. The rapper’s Twitter feed is an uncensored stream of consciousness–a hub where she announced she “pooped her pants on stage” on April Fool’s Day, has randomly threatened to abandon her…

Deutsch New York has appointed FCB New York executive creative director Samira Ansari as its new chief creative officer. She will report to Deutsch NY CEO Val DiFebo and will join the agency’s executive leadership team. She starts her new role on June 1. Ansari is tasked with leading the creative vision for the agency,…

Retracing the customer journey from impression to transaction is the holy grail of marketing attribution. But consumer behavior is messy. In today’s hybrid retail environment, customers can window shop in person before completing a purchase or comparison shop on the internet before completing an in-store purchase. Or they partake in “buy online, pick up in… Continue reading »

The post To Measure Hybrid Transactions, Opted-In Location Data Is Getting A Dose Of AI appeared first on AdExchanger.

Twitter says it will pursue legal options if necessary, but as Musk well knows, its stock could be hurt by the ongoing public dispute he is creating.

In a series of presentations to the advertising industry this week, the major media companies are announcing plans for their linear and streaming platforms during the next year or so, which includes
their respective fall TV schedules. This marks the start of the “upfront” season, when advertisers spend upwards of $20 billion buying commercial time on national television shows scheduled to air
during the 2022-23 broadcast year. As I do every year, I will be reporting on each company’s presentation, and once I watch all the new series pilots, evaluating their upcoming broadcast network
programming. But first I have a few pre-upfront thoughts.

For L.A.-based Media.Monks copywriter Eric Lee, getting into advertising was born out of a desire for better, funnier ads. “When I was a kid I’d see terrible ads on TV and think, ‘I could come up with something better than that,'” he told Adweek. “A career that allows me to daydream, come up with weird,…

The BeReal photo-sharing platform encourages each user to share one post per day. Once users share a post, they have the option to delete the post so that no one else can see it. However, users can only delete one BeReal post each day. That is, if someone shares a BeReal post, deletes it, and…

TikTok is on a mission–a branded content mission. The video creation platform Wednesday introduced Branded Mission with the aim of bringing advertisers and creators together in a win-win scenario for each. TikTok explained in a blog post Wednesday, “Storytelling brings communities on TikTok together, and this has created a valuable opportunity for brands and creators…