TheoremOne was founded in 2007 and provides digital transformation services such as advising clients on developing and managing their digital products and resulting consumer experiences.
Fox News Tells Upfront Story With No Mention Of Prime-Time Stars
The names of Tucker Carlson, Sean Hannity and Laura Ingraham were conspicuously absent from the Fox News Media Upfront on Monday.
Toy Company WowWee Quadruples ROAS On YouTube With Precise TV Contextual Platform
Children’s toys are simple. But advertising them? Not so simple. WowWee is a large-scale, family-owned children’s toy manufacturer with clients including Walmart and Target. The company also advertises through multiple video channels – linear TV, streaming (e.g., YouTube or Hulu) and social platforms like TikTok and Meta. On Wednesday, WowWee shared the results of an… Continue reading »
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Upfront TV Pitches With An Ad Slant: Amping Up Programming, Multiple Currencies… And Trust?
Ad-supported TV has always been a thing. Now the messaging is looking to grow. This was amplified by Comcast NBCU and Fox Corp. on day one of the TV upfront presentations.
‘Soft’ TV Market? Paramount Global’s Ross Says Big Brands Know What Works In ‘Struggling’ Economy
Although Paramount Global is seeing a weak scatter market, significant media dollars are expected to land in TV networks coffers during the upcoming upfront market.
Disney’s ABC, ESPN, FX To Carry XFL Games
Deal, which runs through 2027, also gives exclusive content rights to ESPN+ and ESPN’s other digital assets.
Ad Market Expands For 14th Month, Rises 60% Over April 2020’s Low
Digital media continue to expand faster than traditional, rising to a 56% share of ad spending in April, up from 51% a year earlier and 43% in April 2020.
Pearls Before Swine by Stephan Pastis for Wed, 18 May 2022
After Taking Over Myspace, Trolli Tries Out Craigslist
One year ago, Trolli picked an unusual platform to promote a line of martian-themed gummies: Myspace. Without spending a dime on paid media, the brand built more than 200 Myspace profile pages for its candied characters and gave them names such as Space Emperor Janice and Lloyd Crumb Sr. It’s important to note that around…
CBS’ Fall Schedule Goes Heavy On Drama, Light on Comedy
Things are getting dramatic on CBS this fall. CBS has set its 2022-23 fall schedule ahead of parent company Paramount’s upfront event Wednesday afternoon–and the broadcaster is scaling back its comedy lineup to ramp up the drama. For the first time in a decade, CBS will feature only two comedies on Thursdays. Though Kelly Kahl,…