The award is given to the person “who has harnessed their position to make a significant and positive difference to the world around us.”
Nextdoor Content to Be Integrated Into Microsoft Properties
Hyperlocal, neighbor-generated content from Nextdoor will appear directly within Microsoft-owned properties including Bing and MSN following a partnership between the two companies, revealed Tuesday. The arrangement marks the first time a partner is using an application-programming interface built by Nextdoor to retrieve content and host it on an app or site. Trending public posts from…
Instacart Ads Make First Global Expansion, In Canada
Instacart is partnering with Metro, Dollarama, Galleria Supermarket, Giant Tiger, and Michaels in Canada, and is available to approximately 90% of Canadian households across the 10 provinces.
OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
Specifically, 41% of consumers said they initiated an online search after seeing an out-of-home ad vs. 45% who said they did so after seeing a TV spot.
How Doritos’ Caio Correa Inspires Bold Thinking
With a career spanning more than 15 years in CPG, Doritos Sr. Marketing Director Caio Correa knows how to turn up the heat at the shelf. Since joining PepsiCo nearly 4 years ago, he’s taken on his spiciest challenge yet: keeping Doritos hot, top-of-mind, and constantly pushing the envelope. Correa came to the US from…
Stoli Group Names Curiosity Its First Social AOR
The Cincinnati agency’s assignments focus on three ultra-premium tequilas.
Jadu AR Merges Reality and AR Into the Mirrorverse
Augmented reality technology pops up in our daily lives more than we realize. From filters in our favorite social apps to virtually trying on a pair of glasses, it’s all powered by AR–and it’s only going to expand into more industries. Jadu AR merges the metaverse and the real world, calling it a mirrorverse. Users…
ANA, 4As Release New Guidelines For Buying Diverse Media
They include accepting more representative “alternative media metrics,” avoiding extended payment terms, certifying suppliers, and hiking ad spending to boost supply.
Digital Antennas, New Set-Top Equipment For Local TV Stations, Viewers: More Stuff – For More TV?
Looking to grow the digital over-the-air TV network industry and its own nine networks, Scripps Networks is spending $20 million in a campaign to get consumers to consider buying digital antennas.
Geopath Names Mabin Permanent President
Mabin has been serving as acting president of the out-of-home media measurement service since predecessor Kym Frank was ousted last year.