Month: May 2022

Before becoming group creative director of The Many in Los Angeles, Josh Paialii was a professional Polynesian dancer. “I always had a passion for creative storytelling, the sharing of cultures and inviting people to watch and experience something entirely new to them,” Paialii told Adweek as part of the AAPI Creative Spotlight series created in…

When Google announced the Android Privacy Sandbox in February – and subtly heralded the coming end of the Google ad ID – Google gave developers loads of lead time to prepare. Google is putting out proposals over the course of this year with a beta release scheduled for sometime in Q4. Makes sense. Advertising is Google’s… Continue reading »

The post The Post-IDFA Era Ain’t Bad, With IronSource CRO Omer Kaplan appeared first on AdExchanger.

One Texas law is part of a growing movement in Republican-controlled state legislatures where politicians claim social media is biased against them.

Younger shoppers are conflicted. While polls consistently report that Gen Z is incredibly anxious about the environmental impact that humans are having on the planet, they’re also propping up a new, even faster iteration of the fast fashion industry. Shein, which claims to add 700 to 1,000 new items to its site each day, is…

The digital world is still not a fully inclusive place. In a global study last year from the Institute of Digital Fashion, 60% of people said there was a lack of inclusivity in digital spheres, which can lead to the marginalization of certain communities such as those with disabilities. Adding to this issue is that…

While the egregious sexism of the Mad Men-era might be behind us, brands are still guilty of promoting products through a male gaze. In April, Samsung caught heat for an ad showing a woman jogging alone through dark city streets at 2 a.m. More recently, Adidas stood accused of “dehumanizing” women with a series of…

Despite a downturn in consumer appetite for news content, Bloomberg Media has increased its digital advertising and subscription revenues 41% and 31% year-over-year, recently appointed chief executive Scott Havens told Adweek. The privately held company declined to share financial specifics. While the uptick comes amid a spate of rosy revenue reports, the Bloomberg Media numbers…

A rose by any name will smell as sweet, sure. But attribution by any name doesn’t work the same. Marketers are trying to figure out how their ad budgets are actually working for them. Just don’t call it multitouch attribution (MTA). Or perhaps don’t call it attribution at all. Madan Bharadwaj, Co-Founder and CTO of… Continue reading »

The post Brands Lean On New Attribution Tech – Just Don’t Call It MTA – As Budgets Split To New Channels appeared first on AdExchanger.

Pre-pandemic, Great Wolf Lodge devoted the majority of its media strategy to performance-based marketing and programmatic buying. But as the family resort rebuilds after the pandemic, it’s turning back to its upper-funnel roots with an omnichannel, brand-building campaign. Upper-funnel metrics are now front-and-center for the hospitality-focused brand.

The post Post-Pandemic, Great Wolf Lodge Goes Back To Its Upper-Funnel Roots appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neej Gore, chief data officer of Zeta Global. The potential of data-driven marketing is entering a brave new world. The explosion in consumer data availability over the last few years… Continue reading »

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