Why I Love ‘Mannix’
In the “Mannix” era, TV shows had a straight-ahead, what-you-see-is-what-you-get quality.
DoubleVerify: Fraud Schemes Spiked 70% In 2021
DoubleVerify’s Global Insights Report shows that articles that perpetuate disinformation generated six times more likes, shares and interactions on Facebook versus stories from trusted news sources.
Despite a spike in CTV schemes, quality continued to stabilize, with a 9% decline in brand safety and sustainability violations, and 7% declines in fraud violations, the data also notes a 1% increase
in display viewability rate, and 4% increase in video viewability rate.
Despite a spike in CTV schemes, quality continued to stabilize, with a 9% decline in brand safety and sustainability violations, and 7% declines in fraud violations, the data also notes a 1% increase
in display viewability rate, and 4% increase in video viewability rate.
As Bitcoin Falters, Crypto Miners Brace for a Crash
Electricity costs more, Bitcoin is worth less. What can possibly go wrong?
Tension Inside Google Over a Fired AI Researcher’s Conduct
Google employees claim a senior researcher fired earlier this year sought to undermine two more junior AI researchers by suggesting their results were wrong or even falsified.
Crashing The Upfronts, With YouTube VP Debbie Weinstein
Here’s a stat to make your eyes bug out: YouTube personality MrBeast’s channel on YouTube has more subscribers than the largest ad-supported streaming services. MrBeast’s more than 95 million subs trump Paramount-owned Pluto TV (67.5 million), Fox-owned Tubi (51 million) and NBCU’s Peacock (28 million). “In and of himself, MrBeast … has created a phenomenon,… Continue reading »
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Conde Nast Sets Course For The Metaverse With Its Magazine Brands
The publisher of ‘Vogue’ and ‘The New Yorker’ is working on bringing more of its storytelling to immersive, virtual worlds.
Watch: Social Media Creators Answer Adweek’s Influencer Trivia
Earlier this month, Adweek hosted the second annual Creator Visionary Awards at Social Media Week. On May 11, nearly 30 influential creators were honored for their innovation and groundbreaking work in social media, including Creator Visionary of the Year Steve Aoki. In honor of the event’s first in-person awards ceremony, we decided to unleash Adweek…
Inflation Has Become a Perception Problem for Companies
On average, Americans paid 8.3% more for everyday goods and services in April compared to the same time in 2021, according to the Bureau of Labor Statistics. This rate of inflation–one of the highest shoppers have seen in four decades–has left some consumers wondering: If companies are raising prices to offset higher costs, why are…
Forget the Rule of 7: It’s Time to Reduce Ad Repetition
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Valerie Bischak, general manager and head of growth at Amobee. Most advertisers have heard of “The Rule of 7.” For an advertising message to stick with consumers, they must hear it a minimum of seven… Continue reading »
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