United Airlines wants you to know: it’s not like other airlines. It’s a good airline. But when it comes to climate goals, the industry has a long way to go and a dismal track record of following through. Today, United is releasing a massive new ad campaign called “Good Leads the Way,” in which its…
IPG’s Rapport Integrates With OOH SSP, Fuels Both Digital And Static Growth
“It’s not just scoring against digital units,” says Rapport’s Chris Olsen. “We can use that perspective for any static screen, as well.”
For The New York Times, Close (And Fewer) Partnerships Are The Key In A Changing Programmatic Landscape
Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O in Las Vegas from May 23-25. Click here to register. In the post-cookie era, many in the industry anticipate power dynamics will shift to favor publishers, as first-party data becomes indispensable for targeting and media… Continue reading »
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Fox Opts Against Setting Fall Schedule Ahead of Upfront, Adds New Gordon Ramsay Series
Fox is shaking things up this upfront season by not actually releasing a fall schedule. Bucking the norm, the broadcast network renewed a slate of dramas and comedies and added new series, but during its presentation Monday afternoon, it won’t be telling advertisers when those shows will actually air. “We’re going to focus on a…
Snacks Now Have a Theme Song With ‘Return of the Mack’ Remix
Because ’90s nostalgia seems to be here to stay, snack giant Frito-Lay has partnered with British R&B artist Mark Morrison for a new television commercial promoting the company’s variety pack. As one might expect, Morrison sings an altered version of his 1996 hit “Return of the Mack,” which includes many mentions of Doritos, Cheetos and…
Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems?
Shifting business away from traditional media distribution partners has been an issue for years. This includes TV stations and local cable systems.
Pearls Before Swine by Stephan Pastis for Mon, 16 May 2022
Tillamook Continues Its ‘Partnership for Creamier Ice Cream’ With Jenny Slate
Summer doubles as peak ice cream-sharing season. While there are plenty of brands to choose from, the Tillamook County Creamery Association (TCCA) says that its ice cream leads the pack for one major reason: it’s super, super creamy. That’s why the brand is investing another year in its Partnership for Creamier Ice Cream (PCIC) platform,…
Dstillery Introduces Cookieless Alternative
Dstillery last week launched D-free AI for cookieless ad targeting. The company will soon introduce a new version for healthcare.
Brompton Is Transforming Cities Into Happier, More Sustainable Bike Oases
Now that bikes are back in stock, as we ease out of the pandemic-induced shortage, cyclists are gearing up for warm weather adventures and warmer commutes. And U.K.-based Brompton Bicycle is hoping they’ll do so perched atop one of their folding bikes. Working with New York-based creative agency Milk Agency, Brompton’s first and largest U.S….