Seattle Agency Media+ Adds New Clients As It Prepares For Future Expansion

In the last couple of months the has added cosmetics brand Lush and broke into the travel vertical with the addition of tour packager Condor. And most recently the agency won the AOR media account for
regional healthcare system Providence.

AAPI Creative Spotlight: David Lee Channels the Brand’s Ethos to Make Something Memorable

LA/NYC-based chief creative officer of Squarespace, David Lee, has made a practice of staying down-to-earth regardless of how big or small a project happens to be. “We are a very DIY company. Our product is a DIY product–it makes sense for us to DIY our own creative, but we sometimes look at what else we…

How Food Brand Cava’s Partnership With Emma Chamberlain Created a Best Seller

Emma Chamberlain was making a charcuterie board in a TikTok video. It wouldn’t normally be of concern for Mediterranean fast casual chain Cava, until a tub of Cava spicy hummus entered the frame. Chamberlain’s snack was treasure for Cava, who seized on the opportunity to collaborate with the Gen Z superstar. “We as a group…

One Year in, 30% of Neeva Users are Annual Subscribers

In the fall of 2018, Sridhar Ramaswamy decided to quit his nearly 16-year stint at Google where he worked on monetizing data for Google’s ad business. Towards the end, Ramaswamy wanted to create a “different and much better product,” he said. Three years later, privacy-centric search engine Neeva came into existence. Founded by Ramaswamy and…

Live And In-Person, It’s Upfront Week In The Era Of COVID

With COVID precautions in place, the only thing that should be super-spreading at the Upfronts is the message that ad-supported TV is alive and well.

Budweiser Has Been Wrapping Cans in the American Flag for a Decade. Has That Become a Risky Bet?

In what’s become a yearly tradition, Budweiser recently announced the arrival of limited-edition cans just in time for Memorial Day. This time out, America’s lager isn’t just going with a stars-and-stripes motif, it’s going with a new name. Get ready to pop open a can of Freedom. “Here’s to the freedom that unites all Americans,”…

Reddit and ITV Partner for New Love Island Season Activation

Today, Reddit and U.K. commercial broadcaster ITV announced a new partnership for the popular reality TV show Love Island, where fans get a deeper scoop on the show’s upcoming eighth season. Throughout the entire season, fans in the Reddit Love Island TV community will have direct access to the ITV team behind Love Island’s production…