Upfront week has always been about pomp and circumstance. Each year in mid-May, advertisers would make their pilgrimages from Madison Avenue to various stages in Manhattan, where TV networks would show off their shiniest new toys ahead of negotiations for the upcoming TV season. But then the pandemic hit in 2020, forcing media companies to…
How Yellowstone Turned Taylor Sheridan Into TV’s Most Prolific and Valuable Creator
Two years before Yellowstone became an unlikely linear smash hit, the series narrowly escaped an early demise. When longtime MTV, VH1, CMT and Logo chief Chris McCarthy added Paramount Network (and several other ViacomCBS cable networks) to his purview in late 2019, the exec was tasked with turning around the network and making it profitable….
Meet Michelle Morgan, the Media Buyer Behind Dove’s Purpose-Driven Work
Michelle Morgan has finally learned to love her hair unconditionally, and she is using her influence to remind other women that the way they want to show up in the workplace is no one’s business but their own. “As a Black woman, I’ve struggled with my natural hair, so it was ironic to be put…
These 19 Executives Are Driving the Evolution of Media Agencies
With each passing year, marketers are asking for more from their media buyers. Anything from managing data to creating content, while navigating an endless proliferation of media channels, is on the table. As a result, media agencies are racing to add new capabilities and teams, and in the process, they’re redefining what it means to…
How Crossmedia U.S. CEO Kamran Asghar Grew the Agency From the Ground Up
Like many agencies, Crossmedia had to cut salaries during the pandemic. Though it did help the agency avoid layoffs, U.S. CEO Kamran Asghar pledged to reimburse employees for the salary reduction if he could. And on the heels of massive growth last summer, he did just that. “People really stuck with us, and we made…
