Thinx and Mischief Partner for a Campaign That Gets Uncomfortable on Purpose

According to a recent study by absorbent underwear brand Thinx and Ipsos’ U.S eNation, 60% of Americans think that “moist” is the most cringeworthy word in the English language. The word “panties” is not far behind, managing to cause unpleasant shivers down the spines of 52% of the population. Alone, both words wreak audible havoc….

Pew: Fewer Americans Want More Government Regulation of Big Tech Companies

While a healthy chunk of adults in the U.S. still believe there should be more government regulation of major technology platforms, those numbers are dropping, while the reverse is true for those who want to see less government regulation, according to a new study from Pew Research Center. Research associate Emily A. Vogels wrote in…

Gymshark’s Pop-Up Market Stall Hypes London Flagship Store Opening

Founded in the social media age, activewear brand Gymshark, valued at over $1 billion in 2020, has developed a following most apparel brands would kill for. To showcase that fanaticism, and to reward its many fans, the company opened a pop-up stall in London, fronted by its founder Ben Francis to sell authentic branded products…

Watch Adweek’s Convergent TV East Summit

Adweek’s flagship television and streaming event returned for its third year, the first to be held in person since its launch during the pandemic. Not only was this the first live event for our Convergent TV series but it also marked Adweek’s return to fully in-person events. From April 26-28, marketers and industry professionals gathered…

Forever 21 Rebrands With an Inclusive Love Letter to LA Culture

As the retail space continues to evolve, more brands are diversifying their marketing strategies, and clothing brand Forever 21 is riding the wave with a forward-looking rebrand that also revisits its roots. Forever 21 launched its first-ever brand campaign designed to emphasize where it got its start in Los Angeles and its evolution as a…

Samsung Creates a Roblox Experience with Charli XCX in Latest Metaverse Experiment

Samsung is teaming with pop star Charli XCX for its latest foray into the metaverse with a new Roblox game and concert experience. The activation tasks players with building and performing on their own custom stages with mini-games and messages from the singer interspersed throughout. It combines Samsung’s longstanding efforts to position its devices as…

Adweek Presents: Shonda Rhimes on the Future of Television

On this week’s episode of Adweek Presents…, we are time warping back to October for Adweek’s Convergent TV Summit. During the event, we were honored to be joined by legendary writer and mega-producer Shonda Rhimes, who founded her own production company in 2005. She’s best known as the powerhouse behind acclaimed shows like Grey’s Anatomy,…

Harmon Brothers’ Version of Hell Summons the Devil to Promote The Chosen

The Devil doesn’t like the streaming TV show The Chosen, and he’s trying to let his followers know that through a smear campaign led by the Harmon Brothers. The campaign, “The Chosen is Not Good,” serves as a non-traditional promotion for the series, an Angel Studios original, that chronicles the life of Jesus over seven…