It wouldn’t be a day that ends in “y” without more drama surrounding Elon Musk’s pending $44 billion acquisition of Twitter, and the drama started early Friday, with a 5:44 a.m. ET tweet, to be exact. Musk tweeted, “Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than…
Sweetgreen’s Customized Approach to Teaming With Athletes
The role of athletes as brand representatives experienced a range of dramatic changes in 2021. One of the most memorable examples of the changing nature of these paid partnerships happened last summer. That’s when Sweetgreen found itself ahead of a growing conversation about mental health and advertising that was playing out across gymnastics, soccer and,…
Marketers Up! Lessons From the Kentucky Derby on Reaching Young Audiences
When it comes to high-profile sporting events, there are several that come to mind for marketing and brand professionals: the Super Bowl, Formula 1, the Olympics and the World Cup, to name a few. All of these events share the same goal: Make an impact to attract the attention span of new audiences, specifically younger…
Musk Puts Twitter Deal ‘On Hold’ (Sort Of)
Elon Musk seems to continue to delight in keeping the world guessing about his real intentions regarding Twitter.
Study Finds Big Disconnect Between Ad Execs And Average American Commuters
Only 63% of ad execs have resumed commuting vs. 86% of average Americans. Ad execs also underestimate the percentages of Americans commuting.
How Innovation Keeps Sunday Night Football the No. 1 Show on TV
Creating engaging and interactive programming across the fan experience is crucial for today’s mobile-first fan. Jim Norton, chief revenue officer of Flowcode, sat down with Fred Gaudelli, executive producer of NBC’s Sunday Night Football, during Adweek’s Convergent TV Summit to discuss the evolution of sports programming and what the future of fan engagement will look…
A World Without iPods
Plus: An interview with Steve Jobs, keeping up with early MIT hackers, and a relatable collapse.
Trump’s Media Company To Pursue Streaming Venture
Having stumbled with his social network, Donald Trump now has aspirations to create a right-wing rival to Netflix.
HBO Max US GM Brad Wilson Among Several Streaming Execs Leaving Company
After two WarnerMedia network chiefs lost their jobs earlier this week following a reorganization under the newly-merged Warner Bros. Discovery, several HBO Max executives are also exiting the company. Brad Wilson–U.S. GM and evp, global data, CRM and growth–is among several WarnerMedia streaming execs whose jobs were eliminated after JP Perrette, CEO and president, Warner…
3 Steps For Developing In-House IDs That Are Actually Usable
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO of MediaWallah. Marzouk will be speaking at Programmatic I/O, taking place in Las Vegas from May 23-25. You don’t want to miss it. Click here to register.… Continue reading »
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