Month: May 2022

Chasing ad performance is a never-ending process. “There’s no chill in the performance world,” said John Sheldon, CMO of SmileDirectClub, a DTC startup and recently public company that sells customized transparent teeth aligners as an alternative to braces. “You’re always … trying to push your business,” Sheldon said, “because if you can find more efficiency,… Continue reading »

The post SmileDirectClub CMO On Dealing With Signal Loss And Testing New Channels appeared first on AdExchanger.

By Rémi Lemonnier, co-founder and president, Scibids The apocalyptic headlines about cookie deprecation and the shift toward privacy have slowed somewhat ­– but don’t get too comfortable. Regulators around the world remain emphatic about privacy, big ad tech still plans big deprecation and a cookieless future for ad tech will be here before you know… Continue reading »

The post Next-Gen Media-Buying AI Eliminates The Privacy Versus Performance Trade-Off appeared first on AdExchanger.

“The Time Traveler’s Wife,” premiering Sunday on HBO, offers a new take on time-traveling.

Sales of electric vehicles (EVs) are increasing worldwide, particularly in Europe, but one of the biggest barriers to making the transition is a fear of running out of electricity and not being able to find a charging point. Having enough infrastructure is a real concern, with rising demand for EV charging in Europe expected to…

A new EU proposal would allow forced searches of users’ messages. Critics say the plan goes too far.

The solidarity movement has helped give tools and support as the company’s retail employees organize.

When starting out in a career, everyone needs a bit of luck or some backing. With that in mind, an organic social media campaign using LinkedIn banner ads has begun with the aim of promoting the work of young creatives and finding them projects or employment. Devised by VMLY&R creative directors Christopher Joyce and Perle…

Filmmaker JJ Augustavo never intended to have a career in advertising. “I was making mostly music videos and aiming to get into features as soon as possible,” he told Adweek, “but then somebody saw something in my work and thought, ‘Hey, this guy could make something different for us.'” Before long, the LA-based creative began…

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Spanx hides nudes under its opaque white fabric Spanx Model Ashley Graham did a nude photo shoot for a Spanx billboard–but you won’t be able to see her nude body on the billboard, because the photo…