Elon Musk’s $44 billion deal to acquire Twitter has yet to close, but it continues to cause shockwaves at the social network, with the latest being the departures of general manager, consumer Kayvon Beykpour and revenue product lead Bruce Falck. A spokesperson for the company confirmed the departures and said vice president of product Jay…
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NBA’s Ja Morant and Rapper Lil Baby Go Into ‘Dark Mode’ for New Beats by Dre Ad
A knee injury may have sidelined the NBA’s Ja Morant from the playoffs, but the Memphis Grizzlies point guard will continue to be front and center in a new campaign for Beats by Dre. The music video-style spot, featuring an original song from Lil Baby written especially for Morant, originally dropped on TV last weekend….
Sony Playstation Kicks Off a Global Media Review
Sony has kicked off a global media review for its Playstation business, putting hundreds of millions in media spend up for grabs. A source close to the matter estimates media spend is about $500 million, while COMvergence’s 2021 estimate is a bit lower, at $200 million. Most of the major media agencies holding companies have…