Colleen DeCourcy didn’t stay retired for too long. The former chief creative and president at Wieden+Kennedy, who announced her retirement from W+K and the advertising industry in December of last year, is joining Snap, Inc. as the company’s chief creative officer. At Snap, DeCourcy will lead global creative efforts for the company, helping to elevate…
Terra’s Crypto Meltdown Was Inevitable
An epic crash in algorithmic stablecoins spells trouble for the entire industry.
Meta Turns Off AR Filters, Avatars on Facebook, Instagram in Illinois, Texas
Facebook and Instagram augmented reality filters and avatars: Now available in 48 states. Meta said this week that those features were turned off across Facebook, Instagram, Messenger, Messenger Kids and Portal in Illinois and Texas due to facial recognition and privacy laws in the two states. The company added that it will develop an opt-in…
Meta Lets Fans With Meta Quest 2 Headsets Post Up in NBA Lane on Horizon Worlds
Meta helped the National Basketball Association continue to celebrate its 75th anniversary with the introduction of the NBA Lane experience in its Horizon Worlds virtual reality environment. Horizon Worlds is available to Meta Quest 2 users 18 and older in Canada and the U.S., and they can navigate to the Events tab from the application’s…
Clubhouse: How to Turn on Dark Mode
Clubhouse now offers a dark mode setting that changes the application’s appearance from light to dark. By default, the Clubhouse app will use the user’s device settings to determine whether or not dark mode is turned on. However, users can manually turn on dark mode whenever they like. If users turn on dark mode manually,…
Dilbert by Scott Adams for Thu, 12 May 2022
AppLovin Plans To Restructure Its Apps Business And Focus On Software
AppLovin is looking at software as its main cash cow. Going forward, the company plans to prioritize its software platform and focus less on its apps business. During its Q1 earnings call on Wednesday, AppLovin told investors it expects revenue from its software business, which includes AppDiscovery (a marketing platform), MAX (in-app bidding software) and… Continue reading »
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TikTok Continues Sports Drive With UEFA Women’s Euro Soccer Partnership
In recent years, content platform TikTok has been partnering with live sporting events to grow its audience base, a strategy that will continue with its announcement that it will become the official entertainment platform of the UEFA Women’s Euro 2022 soccer tournament. The competition will begin on July 6 and will comprise of 31 matches,…
How Charlotte Tilbury Used AI To Deepen Its Data Pool
Despite what you may have heard, artificial intelligence (AI) is not a magic solution for every problem facing the ad industry. But AI can help advertisers optimize the performance of their campaigns. Luxury beauty brand Charlotte Tilbury, for example, recently tested a custom integration with Scibids, a company that specializes in AI-based marketing solutions for… Continue reading »
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The New ‘Gen Z Shopper’ Opportunity in Mobile Gaming
The mobile gaming industry has exploded over the past few years. According to the 2021 Global Games Market Report, the global gaming market is now worth more than $98 billion. It is projected to go beyond a whopping $272 billion in the next decade. Mobile gaming is now more financially lucrative and diverse in audience…