Wunderman Thompson (WT) has named Vanessa Kerkhoff as its new chief executive in Germany, replacing Larissa Pohl who will remain within the WPP network after stepping down. Kerkhoff has served as the chief executive and managing director of Havas’ operations in D?sseldorf for the last three years, where she led the 200-strong agency in Germany….
New York Promises Your Employees Reproductive Freedom
Guinness Cleverly Inserted Its Ice-Cold Pints Into Classic Summer Moments
When you’re thirsty, everyday objects might appear as mirages of an ice-cold drink. Guinness brings this phenomenon to life in its summer campaign, which recreates classic items of the season to look like a freshly poured beer. Waves crashing against a rock, people reclining on a beach chair and surfboards glistening in the sun are…
Ukraine ‘Road of Death’ Shows Russians Fired on Civilians: A Video Investigation
What Facebook’s Move To Meta Reveals About Rebranding
Meta is shifting from a “Be Bold” mission statement to six new corporate values: Move Fast, Focus on Long-Term Impact, Build Awesome Things, Live in the Future, Be Direct and Respect your Colleagues,
and Meta, Metamates, Me.
and Meta, Metamates, Me.
Cartoon Network and Adult Swim Chief Tom Ascheim Leaving Warner Bros. Discovery
A second WarnerMedia network chief is exiting the newly-merged Warner Bros. Discovery after their position has been eliminated by Kathleen Finch, chairman and chief content officer, U.S. Networks Group. Tom Ascheim, who had been president, Warner Bros. global kids, young adults and classics–overseeing Cartoon Network, Adult Swim, Boomerang, Warner Bros. Animation and Turner Classic Movies–is…
Mastercard Film Shows Young Lionel Messi’s First Flight to Play for Barcelona FC
With UEFA’s Champion’s League men’s final between Liverpool and Real Madrid slated on May 28, one of the soccer competition’s main sponsors Mastercard has released a spot featuring tournament winner Lionel Messi’s memories of leaving home to play for Barcelona as a boy. The 1 minute 20 second spot, created by McCann, features a digitally…
Disney+ Ad Option To Get ‘Positive Reaction’ This Upfront: Chapek
“We’re expecting a very positive reaction from advertisers overall,” said Bob Chapek, chief executive officer of Walt Disney, during a Disney earnings phone call with analysts on Wednesday. “This is a
combination of our excitement around the Disney+ ad tier.”
combination of our excitement around the Disney+ ad tier.”
One Of The World’s First Media Agencies, Carat Touts Another First: A Chief Media Officer
The Dentsu unit named long-time strategic planning and account management veteran Diana Bojaj to fill it.
What Is the Optimal Marketing Mix of Linear TV, Streaming Services, TikTok?
Can linear television, streaming services and TikTok coexist? The answer is yes, according to new research commissioned by the latter. TikTok found that people are not only spending less time watching linear TV, but 90% of them are typically multitasking while watching, with 53% doing so every time or almost every time. The video creation…