YouTube is adding new brand suitability tools to help advertisers make better media buying decisions, the company exclusively shared with Adweek. These new features will allow advertisers to apply brand safety categories more consistently to other Google properties–and to better understand how brand safety decisions impact reach. These new tools are not currently available but…
2 Dozen-Plus NHL Partners in Canada, US Set 2022 Stanley Cup Playoffs Activations
The first round of the National Hockey League’s 2022 Stanley Cup Playoffs is nearly in the books, and the league shared details on related activations by more than two-dozen partners in Canada and the U.S. Strong viewership numbers continued through the first week of the opening round, as the 2022 Stanley Cup Playoffs are averaging…
Pearls Before Swine by Stephan Pastis for Thu, 12 May 2022
Movie That Spawned Lincoln Car Commercials Is Now A Netflix Series
“The Lincoln Lawyer,” the 2011 Matthew McConaughey movie about an L.A. lawyer who works in a Lincoln, has been adapted for a TV series.
Crackle Owner ‘Chicken Soup’ To Acquire Redbox
The $375-million merger aims to make Chicken Soup for the Soul Entertainment a dominant force in AVOD and FAST.
The Economist’s Podcasts Have Fetched Over a Billion Downloads Since Launch
In 2019, U.K. subscription publisher The Economist released its daily news podcast, The Intelligence, three years after its first pursuit into audio. The goal of that audio push has been to drive ad revenue and–ultimately–subscribers. Today, the podcast has fetched 400 million downloads since its start–and an average of 350,000 listeners tune in to each…
Important Considerations For Marketers Heading Into The 2022 Upfronts
With all major media companies investing heavily in their streaming services, it’s a top priority to establish an industry “certified” cross-channel/screen measurement system and non-Nielsen currency
to integrate and capture all viewership within their portfolio for first-mover advantage. This will allow marketers to obtain conclusive evidence that their ad investments are contributing to results.
to integrate and capture all viewership within their portfolio for first-mover advantage. This will allow marketers to obtain conclusive evidence that their ad investments are contributing to results.
Lugano Ties Its Crypto City Dream to Tether
The Swiss city is on a quest to make crypto mainstream with an unusual partnership.
AAPI Creative Spotlight: Daynah Singh is Paving the Way for New Ideas
Tampa-based copywriter Dayna Singh is committed to using her platform to encourage societal shifts on a global level. “The work we do ultimately shapes culture–and I wanted to use this platform for good,” she said to Adweek for the AAPI Creative Spotlight, made in partnership with Asians in Advertising. She continued, “I wanted people of…
Google Has a Plan to Stop Its New AI From Being Dirty and Rude
The future of computing is AI-powered chatbots that have read the entire internet—if Google can figure out how to tame them.