Month: May 2022

It’s probably not a good idea for important platforms to be in the business of frequently banning users for life.

Google is launching a new preference center so people can more easily manage their privacy settings, opt out of personalized advertising and specify whether they want to see fewer (or more, ha) ads on a given topic. It’s a bit like AdChoices for Google-only properties, but prettier and with more bells and whistles, including the… Continue reading »

The post Google Is Working On A Product To Give Users More Control Over The Ads They See (On Google Only) appeared first on AdExchanger.

Budweiser is once again tapping Dwyane Wade to promote its zero-alcohol beer through a new set of physical and digital collectibles in AB InBev’s latest experiment with branded nonfungible tokens (NFTs). The former Miami Heat star’s likeness appears on virtual tokens as well as specially designed cans and other physical merchandise as part of the…

Casper, the DTC mattress and bedding maker, is known as much for its fun and quirky campaigns as it is for disrupting the category when it first came onto the scene nearly a decade ago. But the brand really wants to be known for what it claims it does best: Making innovative mattresses and bedding…

April Fool’s Day has notoriously spawned unusual, unpalatable–and mercifully nonexistent–flavor mashups for the sake of a good laugh in brands’ quest to connect with customers. But in the case of two San Francisco-based brands, what began as a prank unexpectedly morphed into a quirky collaboration of fire and ice cream to the delight of their…

When it comes to finding “prospects who look like your customers but aren’t your customers yet,” modeling is the most consistently reliable way to find your target. But this is not just another article to advocate the power of statistical modeling. Modeling is about mimicking your target group. That is why setting a proper target…

For many cultures and communities, storytelling is a powerful tool for communicating important histories across generations. But doing so can remain a challenge for the communities that are often silenced by the majority. Social platforms and advertisers can help keep these stories alive by lending their space to marginalized creators and allowing them the freedom…

Screenvision Entertainment Network announced two new products and an expanded offering to an audience of potential cinema advertisers at its upfront Tuesday evening. Christine Martino, Screenvision’s chief revenue officer, took the stage at New York’s Hammerstein Ballroom to discuss the state of the movie industry, which the pandemic virtually wiped out two years ago. Now,…