The pandemic caused many local businesses to turn to content marketing in order to share their stories on how they were handling the crisis, and that momentum shows no signs of slowing, according to a new study by the Meta Branded Content Project in collaboration with Borrell Associates. The Meta Branded Content Project is an…
TikTok: How to Send GIFs in Direct Messages
TikTok allows users to send GIFs in their direct message conversations. However, as of this writing, there is no way to search for a specific GIF to send in a DM. Instead, the TikTok application will show users a list of featured GIFs based on the current time or day, as well as occasions, such…
Why Is a Butter Brand Making Whiskey?
Soy is a central ingredient in countless food items, but industrial-level soy cultivation has a heavy ecological impact. With the industry booming, downsides like depleted soil, erosion and water contamination require immediate solutions both for farmers and consumers. With a more sustainable soy industry in mind, Upfield’s Country Crock has teamed with agency Ogilvy to…
Chicken Soup for the Soul Entertainment Buys Redbox in Streaming Consolidation
Chicken Soup for the Soul Entertainment is buying Redbox, another indicator of consolidation in the streaming industry. Top line The all-stock transaction will have the Crackle parent company acquire the platform in a $375 million deal, most of which is the assumption of Redbox debt. Between the lines Redbox has more than 38,000 kiosks nationwide…
The Pivot To AVOD Is Happening And The Trade Desk Is Here For It
2020 was the year of CTV … and then 2021 was also supposed to be the year of CTV … … but this year is shaping up to be the real year of CTV. That was the main message during The Trade Desk’s Q1 earnings call Tuesday afternoon, when the company reported revenue of $315… Continue reading »
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TV’s Role in Measuring DTC Success
Brands are becoming more creative in how they showcase their product, especially with the influx of technology and media methods a brand can use. Jonathan Bottomley, cmo of Boll & Branch, and Alvaro De La Rocha, cmo of Bespoke Post, joined Adweek during our Convergent TV Summit to discuss how their companies are navigating the…
How Media Buyers Are Bouncing Back
After a challenging 2021-22 upfront, buyers have higher hopes for this year’s marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft alternatives to Nielsen metrics. Dani Benowitz, president of Magna, and…
Belgium Is the Latest Country to Strengthen Gambling Ad Regulations With Potential Ban
Belgium is the latest country to crack down on sports betting ads with its Minister of Justice announcing his proposal of an outright ban on the advertising of sports gambling across the country earlier this week. In a measure to combat gambling addiction across the country, Minister Vincent Van Quickenborne intends to introduce the ban…
@really Foolish In The Extreme
Sunlight may truly be the best disinfectant. And the best way to prevent gaslight.
Havas Group Starts Year Off With Double Digit Q1 Growth
In part the company attributed the strong showing to new offerings including Havas CX, a global customer experience network and ecommerce offering Havas Market.