Specifically, it found consumers who fueled up spent 3.7 times more and transact 4.2 times more frequently than those who did not purchase gasoline.
Discovery+ Becomes Roku Channel’s First Ad-Supported Premium Sub Offering
Both the ad-free and ad-supported tiers of Discovery+ are now available through The Roku Channel.
Netflix Could Launch Ad-Supported Option By The End Of The Year: ‘NY Times’
News that Netflix could launch an ad-supported option came via a company memo to employees, according to “The New York Times.”
AAPI Creative Spotlight: Palak Kapadia’s Work Redefines the Concept of ‘Cool’
For NYC-based copywriter Palak Kapadia, working for brands with wide-reaching platforms entails a responsibility to push conversations forward. “I am very passionate about work that has the ability to make a meaningful difference. As someone who has the privilege to write for brands with big, influential platforms, I feel like I have a responsibility to…
Will TV’s Ad Glut Be Forgotten As Consumers Have Obvious Options?
Streaming video platforms have put traditional ad-supported TV, especially cable TV nets, on the back foot. The reason: Too much advertising.
‘Elegance Is a Journey,’ Air France Campaign Relays
Conveying a sense of elegance throughout, airliner Air France has released a film that outlines its ambition to showcase the best of its native country to customers. Created by dedicated creative unit Aura by Omnicom, the one-minute and 15-seconds long film features a lady dressed in red, running through Paris and up the Eiffel Tower,…
UScellular Taps Harmelin For Brand Media, Ovative For Performance
“We are excited to work with two independent media agencies that understand the importance of local connections,” says USCellular’s Verchele Roberts.
Adjust Launches CTV AdVision To Measure Connected TV Impact On App Conversions
Connected TV isn’t always the superhero. Sometimes, it’s the sidekick. On Wednesday, AppLovin-owned mobile measurement platform Adjust launched a product called CTV AdVision that attributes cross-device app install conversions tied to CTV ads. Adjust’s measurement product launch is separate from AppLovin’s acquisition of the CTV ad platform Wurl. Specifically, the new product tracks CTV ads… Continue reading »
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Pearls Before Swine by Stephan Pastis for Wed, 11 May 2022
NBC Wins TV Season in 18-49 Demo; CBS Remains No. 1 in Total Viewers
The 2021-22 TV season is drawing to a close, just in time for upfront week, and a new network has taken the ratings crown in the coveted adults 18-49 demographic. NBC narrowly pulled ahead of Fox–which had been the demo champion for the past two seasons–while CBS continued its streak as No. 1 in total…