Month: May 2022

The National Hockey League is accepting applications for the fourth edition of its NHL Power Players youth advisory board. The initiative began in 2019, and it will bring 25 hockey fans between the ages of 13 and 17 from across Canada and the U.S. together to advise the league on hockey-related topics that are important…

It is demeaning to send emails to multiple p.r. representatives at two TV companies requesting access to Upfronts and receive no replies.

The Bath, U.K.-based Future Publishing announced it has acquired Who What Wear, a 16-year-old digital women’s fashion, commerce and lifestyle brand.

Elon Musk’s intervention demonstrates how satellite internet could route around war or censorship far beyond Ukraine.

Dutch marketing and communications group Candid has acquired U.K. independent agency Creature for an undisclosed sum, with an aim to expand the shop internationally. Following the deal, Creature will be the lead creative agency in Candid’s network. One of Candid’s Dutch agencies, XXS, will rebrand as Creature Amsterdam and become Creature’s first international office. Creature…

This week’s big social media news involved Instagram testing NFTs on its platform, followed by parent company Meta announcing future plans to do the same.

With Major League Baseball attendance declining steadily since 2007 and television ratings also slumping, the game is increasingly looking for ways to engage with younger fans the way basketball, football and other sports do. Allowing players to be themselves and make a connection with fans, as the Seattle Mariners are attempting, may be part of…

Thumbtack, a company that provides specialized workers to tend to consumers’ home improvement and other personal tasks, is looking to add some personality to its marketing strategy. That edginess comes in the form of a talking, anthropomorphized thumb. Thumbtack’s “pursuit of boldness” starts with its latest ad campaign that the brand created in partnership with…

The metaverse is a seemingly endless playground of possibilities for advertisers. Luxury brands creating NFTs to connect one-of-a-kind assets with products to build loyalty. Brands translating virtual experiences into real-world commerce. Musicians putting on concerts for many hundreds of thousands more than would be possible in a real-world venue. When we think of the metaverse,…

Nigeria, Africa’s largest economy and one of the world’s top producers of oil and gas, has a large and energy-hungry population. Yet about 60% of the country’s 200 million inhabitants lack access to reliable electricity, according to the government’s Nigeria Power Baseline Report. On most days, it is only able to dispatch around 4,000 megawatts…