Earlier this year, Adidas caused a stir with a series of ads which used bare breasts and nipples to promote its new sports bra range comprising 43 different styles and 72 sizes. The “Support Is Everything” push was first unveiled as a billboard at Adidas’ Germany headquarters as a photo gallery featuring dozens of breasts–from…
President Costanza Takes On Inflation
Why Won’t the Left Talk About Racial Disparities in Abortion?
‘Asian’ Is a Complex and Nuanced Term—We Must Market With Care
AAPI. APA. NHPI. Have we lost the thread on who these acronyms represent? The breadth of the Asian experience is as diverse as its geography. But as terminology evolved, monolithic groupings–like “Asian American”–became popular shortcuts to refer to people who represent the majority of the world’s population. Shortcuts are antithetical to the work of creating…
Reddit Taps Lyft’s Adriel Frederick as VP of Product for Reddit X
Adriel Frederick joined Reddit as vice president of product for Reddit X, the platform’s team that focuses on “bold bets” and new features such as audio, blockchain, chat and premium offerings. Frederick brings more than 15 years of experience in financial technology, social media and marketplaces, and he will report directly to chief product officer…
Dotdash Meredith Will Be IAC’s ‘Biggest Cashflow Contributor’
Less is more for Dotdash Meredith, IAC’s fastest-growing business unit. When Meredith’s Health.com site migrated to Dotdash’s digital platform last week, the impact was immediate. Although the site now hosts 30% fewer ads, its pages load five times faster, and the click-through rate on ads is up by 60%. “While we took a quick hit… Continue reading »
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Jack in the Box Opens a Drive-Thru Window on Twitch
Hungry gamers can head to the Jack in the Box drive-thru–on Twitch. The fast-food chain teamed up with GameSquare Esports’ Zoned Gaming on the design and execution of the virtual drive-thru experience on the Jack in the Box Twitch channel, where fans can scan a QR code through May 17 to receive discounts on food…
Brave Commerce: The Evolution of Shopping Habits
Marie-Jeanne Matei, vice president of ecommerce at Ferrero, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how to stay on shopping lists in a constantly evolving market. Marie-Jeanne talks about Ferrero as a confectionary brand, and how they manage to stay relevant to consumers. She speaks on the importance of strategically executing paid media…
Insider Intelligence: Elon Musk Shouldn’t Bank on Twitter User Growth
Elon Musk’s $44 billion deal to acquire Twitter is nowhere near finalized, but there are already potential looming issues with some of this plans for the social network that have leaked. User growth is one of the pillars of Musk’s strategy for Twitter, but according to Insider Intelligence, he may not be able to count…
Tinder Parent Company Accuses Google of Holding It Hostage Over In-app Payments
Match Group, owner of dating apps like Tinder, OkCupid and Hinge, is trying to sue Google over its Play Store billing policies. This adds another antitrust fight to Google’s ongoing battle. In a complaint filed on Monday, Match Group alleged that Google has “illegally monopolized the market for distributing apps” on Android by forcing apps…