Month: May 2022

Have you heard about the biggest ’80s music festival that never was? Storytellers say that Doritos Music Fest ’86 was poised to be the biggest event of the year … until the tour bus crashed near Hawkins, Indiana and the musicians disappeared into another dimension. It was the strangest thing. Fear not, pop rock enthusiasts….

Surely, consumers want to eliminate as many set-top-box devices. But maybe we need to think about all devices in the mix — mobile phones, tablets, laptops, and desktops.

“This represents a huge opportunity for brands to think outside the 30-second ad spot,” writes CMO Josh Feldman.

One senior exec will now focus exclusively on services, and another on advertising, per a new report.

Media planning and data management provider Redmill Solutions has named adtech executive Jay Stevens as its chief executive officer (CEO). He is taking over from Hasan Arik who will become chair and chief product officer. London-based Redmill Solutions works with major brands such as Mondelez, Mastercard, Bayer, Reckitt and PepsiCo as it aims to offer…

NBCUniversal is blurring the lines between content and commercials. On the back of its streamer Peacock announcing two ad offerings at last week’s NewFronts, including an In-Scene Ad that makes marketers the star of the show, NBCUniversal is rolling out its fifth annual slate of new ad formats ahead of its May 16 upfront event….

As marketers prepare for the reality of a privacy-centered world, there are three core strategic pathways for success — anonymous, direct first-party, and federated identity. While these approaches
are not mutually exclusive, they do diverge in various ways.

The 23-game winning streak of a 23-year-old tutor from Toronto came to a dramatic end last Friday on “Jeopardy!”

WIRED’s editor in chief weighs in on fast fashion’s fraught ethics, Web3’s potential for good, and more from the next issue.