Block.One created the EOS blockchain and raised $4 billion in a record-breaking ICO. Now, its users have taken over.
How Dirt Uses NFTs to Close the Loop Between Commerce and Subscriptions
The digital media company Dirt, a blockchain-based publisher covering entertainment, has generated roughly $90,000 in one year by selling non-fungible tokens that will soon double as subscriptions. The effort offers a new framework for publishers looking to capitalize on reader support and diversify revenue streams. At Dirt, its NFT releases provide revenue but they also…
The ROI Of Doing Good, With Good-Loop CEO Amy Williams
The fact that online advertising has a carbon footprint is starting to take hold in the public consciousness. GroupM, Publicis and PHD, for example, have all signed a pledge to achieve net zero carbon costs in their advertising supply paths by 2030, and ad tech startups are cropping up and releasing products to help track… Continue reading »
The post The ROI Of Doing Good, With Good-Loop CEO Amy Williams appeared first on AdExchanger.
Some Brands Speak Out On Abortion Rights
Not surprisingly, Ben & Jerry’s took a strong stance against the Supreme Court’s draft opinion and posted it on Twitter.
Thoughts On The Merger Of MPA And NMA
I wonder how much business-model overlap periodical media really has with newspapers.
The Web3 Movement’s Quest to Build a ‘Can’t Be Evil’ Internet
Crypto dreamers want to free us from Big Tech and exploitative capitalism—using only the blockchain, game theory, and code. What could possibly go wrong?
How Rich Kleiman Built an Enterprise With NBA Superstar Kevin Durant
If Rich Kleiman is sure of anything, it’s that what people call “overnight success” is made through hard work and determination. Also, it’s essential to always stay true to yourself if you want to build something valuable. That’s what he did in coming up with the vision of something more than a business. He started…
How Festivals Like Coachella Make Stars Out of Smaller Brands
Whether you think a music festival is gathering to see and hear the biggest artists or simply as a star-studded social media event, Coachella is the embodiment of both. The annual phenomenon captures attention well beyond the California valley where it’s been held (minus two pandemic years) since 1999. So it’s a must that brands…
Laptops Light Up the Sky in Cinematic Ad From Asus
Focusing on the grand brand platform “Incredible Comes From Within,” a global campaign from Taiwanese technology company Asus aims to celebrate creation of great things through the release of its latest Zenbook series, centered around a film showcasing the ability to create light art in the night’s sky. Created by Looping Group, which was appointed…
Are Measurement Providers Getting Too Tangled Up in Transactions?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mark Zagorski, CEO of DoubleVerify. It’s been a brutal few years for brand advertisers. The relentless onslaught of global crises – from COVID to social unrest to the war in Ukraine – have challenged… Continue reading »
The post Are Measurement Providers Getting Too Tangled Up in Transactions? appeared first on AdExchanger.