For a company that’s managed to stick around for over a century, there are many moments to look back on with nostalgia and pride. But for Huffy, which turns 130 this year, the year 1995 wasn’t one to remember. Struggling to compete with less expensive Asian imports, Huffy lost $10.5 million that year. It would…
NIL’s Freshman Year: Who’s Really Profiting From the Marketing of College Sports Stars?
This year’s NCAA Tournament offered a glimpse at the future of name, image and likeness (NIL) deals in college sports. Though Kansas won the tournament, Saint Peter’s guard Doug Edert, who had 20 points off the bench in the tournament darling’s upset of Kentucky, ended up with a shining NIL moment. Thanks to his performance–and…
High Gas Prices Are Bad News for Everyone, but Also an Opportunity for Marketers
A couple weeks back, Krispy Kreme CMO Dave Skena’s marketing team was sitting around waiting for their regular strategy meeting to start. Amid the banter, someone began grousing about the rising cost of gas. With the average price per gallon hovering a little above $4–but much higher in some states–that complaint has become a common…
TikTok Adds Friends Tab
TikTok is not a social network: Or is it? The video creation application replaced the Discover tab in the bottom menu of its app with a new Friends Tab, which lets users see content from people they connected with on the platform. TikTok said in a tweet revealing the change: “As we continue to celebrate…
How Elon Musk’s China Ties Could Test Twitter | WSJ
Sterling K. Brown Stars in Ad for Mastercard’s New Program Supporting Stand Up To Cancer
The fight to find a cure for cancer is ongoing, but there have been major strides in treatment and testing over the years. With the number of deaths caused by cancer on a steady decline, there’s little denying that funding has played a major role in enabling more precise research that has saved countless lives….
Amex Celebrates Wanderlust in a Campaign That Screams ‘You Had to Be There’
The ongoing Covid-19 pandemic has grounded countless travel plans over the last few years. With health restrictions lifting and a renewed interest in leisure travel across several demographics, some brands are looking to tap into Gen Z’s wanderlust just in time for the summer. Putting recent insights regarding the influx of travel to work, the…
The Demise of the Miserable Cubicle: Agencies Give Their Workspaces Modern Makeovers
Kern Schireson wants to treat his employees with the respect and white-glove accommodation you would expect from a five-star hotel. As an advocate for corporate hospitality, the chairman and CEO of marketing agency Known is working to dismantle the strict workspace structures that have left employees feeling anxious about returning to the office. With amenities…
Taco Bell Recruits Dolly Parton and Doja Cat for Mexican Pizza Musical
Looking to welcome back its Mexican Pizza with some pizzazz, Taco Bell is giving its fans dinner and a show. The chain is creating what it describes as an “off off-Broadway” musical starring Mexican Pizza megafan Doja Cat and country icon Dolly Parton. The satirical show, produced by Live M?s Productions, tells the story of…
Here’s How Turner Sports and ESPN Grew Female NHL Audiences by Double-Digits
In the first year of the NHL’s new TV rights deal with Turner Sports and Disney, the networks are not only seeing total audience gains over former rights holder NBC Sports, but an increasingly young and diverse audience–one that has considerably more women than last season. As playoffs get under way, Turner Sports–who has the…